Higher Ed Experts

I recommend this course to anyone interested in learning how to use social media to enhance your school’s reputation and build relationships with your stakeholders. Whether you’re a one-person shop (like me) or part of a marketing communications department, this course will give you the knowledge and skills to take your social media activities to the next level. I gained practical skills and developed a broader appreciation of how to use social media ethically and strategically to strengthen our school’s marketing and communications campaigns.

It was nice to be in an intimate and comfortable setting with colleagues while getting to listen to the informative talks. The conference was done in such a way that it was very accessible and I could leave if needed. It was very unique and fun.

This course was well-organized, and used real-world scenarios to teach us how we would actually use Analytics for our own websites. I have a better understanding of how to use Google Analytics, and how to explain the reports to our clients.

This course has been the simplest yet most comprehensive means of creating a well-defined line connecting institutional objectives to social media outcomes. The wheel-spinning saved by taking this course begins paying off before the course is even over.