starting Apr 26

Digital Measurement Strategy for Higher Ed Team Course

Not sure how you should measure your digital marketing initiatives, campaigns and efforts? If you’ve never taken the time to set up with your team your strategic plan to measure what matters, this affordable 4-week course for teams (2 to 5 people) will help you define your measurement strategic plan.

Higher Ed Digital Marketing Measurement Strategy
  • We got some very useful suggestions for tools, tricks, and ways to communicate with internal stakeholders.

    Rebecca J Bowes, Cornell University College of Architecture, Art, and Planning. Rebecca J Bowes, Cornell University College of Architecture, Art, and Planning,
    Higher Ed Content Conference Alum
  • This course is very interesting and definitely starts one on the path of becoming a GA ninja. It made me realize the importance of reporting data that is meaningful to decision making, not just reporting data for data’s sake! I will never again present lengthy analytical reports providing data that was amazing to me (and probably to me alone), as this doesn’t help influence decision making.

    Amy Barnes. Amy Barnes, Manager of Marketing and Communications at Plymouth State University (NH)
    Web Analytics for Higher Ed Course Alum
  • I came away from this conference inspired and excited to put some great new ideas to work!

    Jenna Hennessy, University of Guelph. Jenna Hennessy, University of Guelph,
    Higher Ed Content Conference Alum
  • Fantastic course! Going to make a world of difference for me and my operation as I seek to corral the chaos and create some structure/methods for how we work on the web at my institution. It’s all about metrics.

    Daniel Demmons. Daniel Demmons, Director of Web Design, Architecture and Services at Providence College (RI)
    Web Analytics for Higher Ed Course Alum

Fantastic course! Going to make a world of difference for me and my operation as I seek to corral the chaos and create some structure/methods for how we work on the web at my institution. It’s all about metrics.

Daniel Demmons. Daniel Demmons, Director of Web Design, Architecture and Services at Providence College (RI)
Web Analytics for Higher Ed Course Alum

Classes Starting Soon


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