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Our instructor, Joshua Dodson, did a great job of making Google analytics concepts easy to understand, even for someone starting with very little experience. I appreciated the interaction with colleagues from other institutions, and I learned from both Joshua and my fellow students. I created several Key Performance Indicator dashboards in this course that I will continue to use in my work. I am looking forward to using them to measure user behavior in ways that will help me optimize our website’s goals.
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The Web Analytics for Higher Ed (WAHE) course forced me to dive in and actively work through development of expertise in Google Analytics. From segments to goals to campaigns to dashboards, I’m coming away with a comprehensive understanding of best practices related to higher education.
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Fantastic course, I am really glad I took the course as it definitely has made me feel much more confidence in using Google Analytics at work. It is not too intensive that it detracts from my day job, and the different subjects that build on the previous week keep you interested and focused.
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Very helpful!
Marcus Jones, California State University, Dominguez Hills,
Social Media Marketing for Higher Ed Course Alum
Sonya Jongsma Knauss, Dordt College,
Laura Huff, Winston-Salem State University,
Teresa Gumina, Curtin University,
Very helpful!
Marcus Jones, California State University, Dominguez Hills,
Social Media Marketing for Higher Ed Course Alum
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