Higher Ed Experts

Really enjoyed this conference. Discovered a lot of great tips and tools to consider, all presented with an eye toward strategy and making the most of existing resources.

The social media marketing course is work, but it helps you grasp a large number of concepts and learn how to enact them in your day-to-day work experiences —and, more importantly, how to integrate them in the long run.

Many thanks for your offering of the online course Writing for Social Media & the Web in Higher Ed! Within one week of earning my certificate, I am already working on an updated web plan for our entire online presence. Professor Michael and the course development team should be proud for making such real-world impact on your newly graduated students (and their higher ed homes)!

The course was very applicable to what I do in my job. Our sites haven’t changed much in terms of lay out or format since they were first developed eight years ago, but we learned how we can lay out/create web/email copy in a more effective way, and I now know how to move ahead in a positive, powerful and useful way.