Higher Ed Experts

I would recommend this course to people who are trying to gain better and deeper insights into their interactive marketing efforts. This course helped demystify forecasting for me. It has given me some tools so that I can help our team get more out of our advertising efforts. Before this course I would need some help understanding what to prioritize in terms of measurement and testing. Now, I have insights that have helped me form a vision that I can pass on to others.

This course is a great option for anyone in need of a formal introduction to Google Analytics or additional ways to leverage web analytics beyond basic page views and visit counts.

I would definitely recommend this social media measurement course, to anyone looking to hone their analytic reporting skills. With so much information available from so many sources, it is important to get the information about what is available and have the support system of other professionals like yourself to figure out what is applicable to you and your institution.

I would recommend this course for anyone in higher education who needs to learn how to use Google Analytics. This introductory course gave me the knowledge to start using Google Analytics dashboards, segments, and helped me to understand goals and KPIs.