Higher Ed Experts

The lessons and assignments are very focused and practical. Throughout the course I applied new tools and strategies to several real projects I’m already working on, and I shared my work with managers each week so that we can begin capitalizing on the coursework immediately.

The SEO course is very thorough and has moved me toward having a better understanding of this complicated, ever-changing topic. I feel confident enough to apply SEO principles to my site, that will make an impact on our success as an institution.

I strongly recommend this course. Not only because I learned valuable new things that I can directly apply in my everyday job, but also because I had the opportunity to meet a wonderful group of talented colleagues from other institutions

I’ve been working in higher ed social media since the advent of Facebook pages, so I came into this course with a fair amount of experience. However, I’ve never felt like an “expert.” In the context of a social media focused position (I was formerly a public relations specialist a.k.a. jack of all trades at a small college), I feel much more immediacy for getting our university’s social media presence organized and intentional. And, now I can.
This course helped ground me in strategy and assessment, which are the very elements necessary for impacting departmental and even institutional change. I would definitely recommend this course to anyone who wants to avoid “Can you post this?” status and become a true campus leader for social media.