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I would definitely recommend this class for anyone who is interested in SEO or online advertising. I always thought these subjects were too advanced for me, but this class showed me that I really can do a lot of the work myself.
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This opened my eyes to a whole range of ways to quantify the work happening on our website and taught me that there is so much more to show decision makers than just pageviews.
Jill Whitaker, Director of Web Services
at Southern Utah University
Web Analytics for Higher Ed Course Alum -
Teacher was excellent and fellow students were very engaged. I learned a lot from them and from the teacher. Great class!
Rachelle Psznick, Web Content Coordinator, John Carroll University
Web Writing for Higher Ed Course Alum -
I highly recommend this SEO course! It has provided me the expert knowledge required to effectively develop and maintain PPC/CPC campaigns — incorporating SEO techniques, social media and analytics. Not only that, the timely real-world tips and insights provided by the reference material have opened my eyes on the impact search engine marketing plays on higher education. This course is worth it!
Jayna Phinney, Web Information Specialist
at Angelo State University
Frank Torres, Web Developer
at New Mexico State University (NM)
I highly recommend this SEO course! It has provided me the expert knowledge required to effectively develop and maintain PPC/CPC campaigns — incorporating SEO techniques, social media and analytics. Not only that, the timely real-world tips and insights provided by the reference material have opened my eyes on the impact search engine marketing plays on higher education. This course is worth it!
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