Higher Ed Experts

The course provides a very interesting introduction to advanced features of Google Analytics. The topics and techniques covered expand the metrics that tell the story of higher-ed digital marketing.

The presentations offer smart lessons for using Google Analytics. More importantly, they provide opportunity and context for reflection on my institution’s own marketing goals.

We really enjoyed it. Learned what we wanted about Periscope and Snapchat. It is hard to get away for a conference, but this was time well worth spending!

I have learned an incredible amount by taking this course. Everything learned will be useful for me going forward to understand how our website is being used and provide reports for my colleagues.