Higher Ed Analytics Watchlist for 2019: 12 takes on what’s coming in higher ed digital measurement

What will make a big difference for higher ed analytics and measurement in 2019? That’s the question every higher ed marketer want to see answered! There are so many possibilities… and still so many challenges when it’s time to measure the impact of digital marketing initiatives in higher education. So, I asked the 11 higher […]

2019 Higher Ed Analytics Trends

I would recommend this course for beginning web writers or individuals who manage their college or department web pages and social media. In higher education, we often see administrative assistants and coordinators asked to take on web-related responsibilities. This would be a perfect course to do individually or in concert with the university’s marketing department.

Sheri Lehman. Sheri Lehman, Interactive Marketing Specialist at Chapman University
Web Writing for Higher Ed Course Alum

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