Higher Ed Experts

#HESM14 was very motivating for me and my team. We took away some great ideas for engaging the campus community and look forward to turning them into action, engagement & results!

I recommend this course to anyone who needs help pulling together all the disparate pieces of the measurement and reporting process into a coherent strategy. You’ll learn how to align your digital goals with institutional priorities, how to set up for proper measurement, how to establish clear KPIs and measurement goals, how to analyze your data, and how to interpret and present results to show meaning and value to people various levels at your institution. You’ll also finish the course with a strategic framework for measurement using real-world data that you can tweak and reuse for the future. If you put the effort in, this course is well worth it!

As someone who’s never delved into web analytics before, this course helped me create a solid foundation of skills that I can use with any website. This is definitely something I wouldn’t have been able to achieve so quickly by myself, so I definitely think this course is worth it!

Fantastic course, I am really glad I took the course as it definitely has made me feel much more confidence in using Google Analytics at work. It is not too intensive that it detracts from my day job, and the different subjects that build on the previous week keep you interested and focused.