Higher Ed Experts

I have learned an incredible amount by taking this course. Everything learned will be useful for me going forward to understand how our website is being used and provide reports for my colleagues.

I recommend this course to anyone who needs help pulling together all the disparate pieces of the measurement and reporting process into a coherent strategy. You’ll learn how to align your digital goals with institutional priorities, how to set up for proper measurement, how to establish clear KPIs and measurement goals, how to analyze your data, and how to interpret and present results to show meaning and value to people various levels at your institution. You’ll also finish the course with a strategic framework for measurement using real-world data that you can tweak and reuse for the future. If you put the effort in, this course is well worth it!

It was very useful to learn what other universities are doing and hearing their challenges.

Comprehensive insight into the trends and tactics of social media use in higher education.