Higher Ed Experts

Higher Ed Experts online conferences are a great way to offer networking and professional development opportunities to faculty, staff, and student employees who might otherwise be unable to participate in an in-person conference of this type and quality.

I was really impressed with how much I learned in this course–and how many tools there are to employ when writing for the web! In most online courses, you’re just on the receiving end for a couple hours and you are advised rather than forced to try your hand at certain exercises afterwards. With a multi-week session of exercises and feedback, I got a lot more information ingrained.

I recommend this course to anyone interested in learning how to use social media to enhance your school’s reputation and build relationships with your stakeholders. Whether you’re a one-person shop (like me) or part of a marketing communications department, this course will give you the knowledge and skills to take your social media activities to the next level. I gained practical skills and developed a broader appreciation of how to use social media ethically and strategically to strengthen our school’s marketing and communications campaigns.

I would recommend this course to anyone who wants to improve their social media skills. You’ll gain new insights and also new knowledge from other students in the class.