Higher Ed Experts

This course will provide someone with limited Google Analytics experience a good overall familiarity with the product, while also introducing the analytics concepts and practices that are needed to understand and apply the reports. I learned what data I should be focusing on, and what was less important. By narrowing your attention to where it needs to be, you will be much more effective in analyzing your data so you can focus on applying the improvements that it guides you to make.

I loved the 10-minute format of the presentations; it kept me interested throughout the whole day. I learned a few great takeaways and started having some conversations with my colleagues that I think will turn into successful marketing tactics for our institution!

The Web Writing in Higher Education course was incredibly helpful in improving my skills as a higher ed communications professional. The format allowed for varied learning styles through video, text and hands-on instruction. The assignments were challenging but so beneficial, and nearly every assignment I’m actually hoping to use word for word (well, as close as I can get to it) as we move forward with redesigning our website. I can’t say enough great things about this course. Oh, and make sure you read the entire textbook, cover to cover. It’s amazing.

I really enjoyed the Social Media & Web Writing Course. This is my third online learning opportunity with Higher Ed Experts. These courses are so helpful, because the content is immediately applicable. There aren’t very many places you can go to get instruction that you can use right away to improve your effectiveness in your marketing position in higher ed.