Higher Ed Experts

I would highly recommend this course. If you are interested in learning about SEO and CPC/PPC practices, but aren’t sure where to begin, this course is an excellent primer for anyone looking to obtain a grasp on measuring online marketing efforts and develop the skills to improve your institution’s online marketing strategies.

I have learned an incredible amount by taking this course. Everything learned will be useful for me going forward to understand how our website is being used and provide reports for my colleagues.

I loved the 10-minute format of the presentations; it kept me interested throughout the whole day. I learned a few great takeaways and started having some conversations with my colleagues that I think will turn into successful marketing tactics for our institution!

This course helped me catch the ear of upper management by teaching me how to use concrete data to justify large scale web site initiatives. It demonstrated to them that website improvements go far beyond aesthetics.