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The 4-week course ‘Web Analytics for Higher Ed’ taught me the basics of setting up KPIs, tracking codes, goals, funnels, campaigns, segments and dashboards. As a marketing executive, it was an excellent format to fit into my busy schedule and to exchange ideas with colleagues.
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Well designed and presented; with specific take aways that can be implemented fairly easily.
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A little overwhelmed with the amount of information but excited about the possibilities going back to my team.
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A really effective use of professional development time & budget. Easy to attend, and good information.
Laura Baldwin, Arcadia University,
Sharla Adam, Angelo State University,
Sara Pawson, University of Victoria,
Heather Torbert, Penn State University,
A really effective use of professional development time & budget. Easy to attend, and good information.
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