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Multiple presenters shared great examples of how to use analytics strategically to be more effective and efficient with marketing and communications efforts in higher education.
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A great introduction to predictive analytics to forecast the impact of marketing and design initiatives. I would recommend this course to anyone interested in optimizing the strategic allocation of marketing resources.
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We use a lot of jargon in Human Resources, and the material isn’t always exciting. This course made me rethink organizing my written material so that it is a great deal more succinct and appealing to the reader who is just trying to get the facts, fast. I was worried the course wouldn’t be applicable to me since I’m not recruiting students, but it was!
Alexandra Rebhorn, Communications Manager
at University of Virginia
Web Writing for Higher Ed Course Alum -
It was informative and helpful to hear and see firsthand experiences and lessons learned.
Chris Farnum, Nazareth College,
Thomas Minnefor, Rutgers University,
Sacha Turpin, Georgia State University,
It was informative and helpful to hear and see firsthand experiences and lessons learned.
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