Higher Ed Experts

I’ve been working in higher ed social media since the advent of Facebook pages, so I came into this course with a fair amount of experience. However, I’ve never felt like an “expert.” In the context of a social media focused position (I was formerly a public relations specialist a.k.a. jack of all trades at a small college), I feel much more immediacy for getting our university’s social media presence organized and intentional. And, now I can.
This course helped ground me in strategy and assessment, which are the very elements necessary for impacting departmental and even institutional change. I would definitely recommend this course to anyone who wants to avoid “Can you post this?” status and become a true campus leader for social media.

The pace was very quick, but I learned so much and got fired up to do so much!

I like the short presentation format — you get just enough information to help you get started. With the short presentation format you can learn about many topics in the given timeframe.

The HEA16 provided useful knowledge about what other institutions are doing currently in their web analytics and social media measurement. At times, it could’ve been helpful to dive deeper into certain topics, but the short format gave us a chance to get a wide breadth of information.