starting Apr 26

Digital Measurement Strategy for Higher Ed Team Course

Not sure how you should measure your digital marketing initiatives, campaigns and efforts? If you’ve never taken the time to set up with your team your strategic plan to measure what matters, this affordable 4-week course for teams (2 to 5 people) will help you define your measurement strategic plan.

Higher Ed Digital Marketing Measurement Strategy
  • HEW19

    Very informative, very fresh, very smart. It is a brilliant way to find out what other universities are doing, to make connections. Makes the world a village!

    Mariana Ostache, UTM. Mariana Ostache, UTM,
    HEW19 Attendee
  • I gleaned a lot of new insights about what content strategies are effective and especially enjoyed the insights into the connection between popular trends and courseware. The deep dives into case studies were also very interesting. Loved the overall structure and learned a lot.

    Neha Jain, Georgetown University. Neha Jain, Georgetown University,
    Higher Ed Content Conference Alum
  • I was really impressed with how much I learned in this course–and how many tools there are to employ when writing for the web! In most online courses, you’re just on the receiving end for a couple hours and you are advised rather than forced to try your hand at certain exercises afterwards. With a multi-week session of exercises and feedback, I got a lot more information ingrained.

    Sarah Nash. Sarah Nash, Alumnae Communications Editor at Mills College
    Web Writing for Higher Ed Course Alum
  • The conference presented me with a wealth of knowledge that I can start to think about implementing. It’s given me the confidence to not be overwhelmed and to start to learn more.

    DeCarlo Brown. DeCarlo Brown, Towson University
    Higher Education Analytics Conference Alum

The conference presented me with a wealth of knowledge that I can start to think about implementing. It’s given me the confidence to not be overwhelmed and to start to learn more.

DeCarlo Brown. DeCarlo Brown, Towson University
Higher Education Analytics Conference Alum

Classes Starting Soon


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