Higher Ed Experts

A great way to quickly learn how to use Google Analytics for marketing and recruitment. The time required for the readings and assignments was manageable given my workload, and the length of the class was just right. The assignments were all immediately applicable to my job and deliverable to my supervisor.
I can’t wait to now explore Google Analytics more on my own!

I highly recommend this course for anyone who writes social media posts, emails and web copy for a higher education institution.
It turns institutional voice upside down and helps writers focus on the audience.

This course completely changed the way I think about marketing. I was startled to discover how much opportunity I have to improve the way I do my job, and relieved that I was being given the right tools and techniques to address the gaps in my strategy that the course was opening my eyes to.

Though I have been using Google Analytics in my work for a long time, I haven’t always managed to keep up with all the changes. This course caught me up and showed me a lot of tools I hadn’t been using.