Higher Ed Experts

It’s really easy to fall into the trap of underestimating the importance of strong social media objectives. Too often we post content ‘just because’, without it feeding into a wider strategy. This course forces you to examine your social media programme and properly think about the reasons you publish certain types of content and how you can measure success. It’s definitely encouraged me to develop social media objectives that are more strategic and will benefit the wider university.

We invite staff from across the university to sit in on the live-stream of this conference. Each year, they are always excited to be inspired by new ideas.

I really enjoyed the pace and variety of topics covered. It’s sometimes a bit daunting trying to keep up with all the new tools, and this broke it down into language that was immediately easy to understand.

Every HESM conference is jam-packed with insights and ideas to improve your institution’s social media game!