How Teaching College Students Made Me a Better Higher Ed Marketer

From Higher Ed Marketer to College Professor I’m an unlikely college professor. I never planned to teach. In 2015, teaching college students felt like too much responsibility – to be in charge of imparting knowledge these young minds would use in their future career. What if I steered them down the wrong path? Did I […]

Higher Ed Professor Corie Morell Martin
  • I would definitely recommend this class for anyone who is interested in SEO or online advertising. I always thought these subjects were too advanced for me, but this class showed me that I really can do a lot of the work myself.

    Jayna Phinney. Jayna Phinney, Web Information Specialist at Angelo State University
    SEO for Higher Ed Course Alum
  • I would definitely recommend this course for anyone in higher ed marketing or communications. Knowing the rationale for and strategies to maximize SEO are essential for building a larger online presence. Course content is well-presented, manageable and highly effective from a learning standpoint.

    Myrna Flynn, Smith College. Myrna Flynn, Smith College,
    SEO for Higher Ed Course Alum
  • Enjoyed the variety of sessions and the opportunity to ask questions and also discuss the topics within our team.

    Dan Herrero, Lehigh University. Dan Herrero, Lehigh University,
    Higher Ed Content Conference Alum
  • Finally, an Analytics course focused specifically on the needs of higher education!!! This course was exactly what I needed to pull me out of the quagmire of Analytics data and get me on the road to effectively utilizing our metrics to improve our institutional website. Many, many thanks, Higher Ed Experts!

    Tatjana Salcedo. Tatjana Salcedo, Web Strategist at University of Vermont (VT)
    Web Analytics for Higher Ed Course Alum
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Finally, an Analytics course focused specifically on the needs of higher education!!! This course was exactly what I needed to pull me out of the quagmire of Analytics data and get me on the road to effectively utilizing our metrics to improve our institutional website. Many, many thanks, Higher Ed Experts!

Tatjana Salcedo. Tatjana Salcedo, Web Strategist at University of Vermont (VT)
Web Analytics for Higher Ed Course Alum

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