Higher Ed Experts

In four weeks, I gained the resources and knowledge I was seeking to create an effective social media measurement program. The course has you apply what you learn to your current situation teaching and training you along the way. I gained so much from the instructor feedback and the discussions with my classmates. I now have a solid framework from which to build my social media measurement platform.

I would definitely recommend this course to anyone looking to gain a better understanding of Google Analytics. I love the online format and the 4-week sequence is perfect. It gives you the opportunity to really absorb the information and put it into practice. I feel like I’ve retained more by having it spread out over 4 weeks as opposed to a 1- or 2-day course.

I would definitely recommend this course for anyone in higher ed marketing or communications. Knowing the rationale for and strategies to maximize SEO are essential for building a larger online presence. Course content is well-presented, manageable and highly effective from a learning standpoint.

This was unique and very informative opportunity to hear what my peers at other universities are thinking and doing in this arena. I learned a few new things, and validated many of our thoughts and ideas here about social media and higher ed.