Higher Ed Experts

This course exceeded my expectations. So many of the modules were perfectly in tune with projects or challenges I was facing at work! I attended two higher ed conferences while taking the course, and the class material complemented and supported what I was hearing from other experts in the field. With the knowledge base and ideas I developed during this course, I am ready to lead the social media team at my institution in the transition toward using social media to influence behaviors and support business goals.

This conference provides a digestible deep dive into varying topics in short time frames, it is perfect for those who have an understanding of social media and are looking to converse, learn from and share the best of HESM.

I really enjoyed the pace and variety of topics covered. It’s sometimes a bit daunting trying to keep up with all the new tools, and this broke it down into language that was immediately easy to understand.

I would wholeheartedly recommend the Web Analytics for Higher Ed course. I knew bits and pieces of Google Analytics prior to taking the course, but the course really helped me connect all of those things (and taught me quite a few additional things about GA). I will definitely be able to apply this newfound knowledge directly to our institution’s website strategy.