Higher Ed Experts

A great way to quickly learn how to use Google Analytics for marketing and recruitment. The time required for the readings and assignments was manageable given my workload, and the length of the class was just right. The assignments were all immediately applicable to my job and deliverable to my supervisor.
I can’t wait to now explore Google Analytics more on my own!

I think overall the conference was really well done. The variety of topics covered allowed for members of our team to jump in and out of the presentations all day. The length of each presentation was perfect and kept the pace moving throughout the day.

Helpful as a first-time attendee. I was able to get some good nuggets from a few presentations.

This course is very interesting and definitely starts one on the path of becoming a GA ninja. It made me realize the importance of reporting data that is meaningful to decision making, not just reporting data for data’s sake! I will never again present lengthy analytical reports providing data that was amazing to me (and probably to me alone), as this doesn’t help influence decision making.