Archives: HEA19

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How 12 higher ed pros measure content performance in 2019

How 12 higher ed pros measure content performance in 2019

Content is everything online, but creating great content to break through the noise is not an easy task. So, it’s crucial to measure the performance of your higher ed content to avoid wasting time and resources on what doesn’t reach, engage or move your target audience(s). The 12 speakers of the 2019 Higher Ed Content […]

3 questions on #highered analytics to Karine Joly, Higher Ed Experts Director

3 questions on #highered analytics to Karine Joly, Higher Ed Experts Director

I’m one of the 12 presenters of the 2019 Higher Ed Analytics Conference. In this 3-question “auto-interview” (following in the foot steps of my fellow HEA19 presenters), I share thoughts on what’s next for higher ed analytics in 2019, advice to get more strategic with measurement and tips to make analytics reports more efficient 1) […]

3 questions on #highered analytics to Sarah Kowalski, Web Content Strategy Manager – Montgomery College

3 questions on #highered analytics to Sarah Kowalski, Web Content Strategy Manager – Montgomery College

Sarah Kowalski, Web Content Strategy Manager – Montgomery College, is one of the 12 presenters of the 2019 Higher Ed Analytics Conference. In this 3-question interview, Sarah shares with us thoughts on what’s next for higher ed analytics in 2019, advice to get more strategic with measurement and tips to make analytics reports more efficient […]

3 questions on #highered analytics to Alan Etkin, Senior Analyst – British Columbia Institute of Technology

3 questions on #highered analytics to Alan Etkin, Senior Analyst – British Columbia Institute of Technology

Alan Etkin, Senior Analyst – British Columbia Institute of Technology, is one of the 12 presenters of the 2019 Higher Ed Analytics Conference. In this 3-question interview, Alan shares with us thoughts on what’s next for higher ed analytics in 2019, advice to get more strategic with measurement and tips to make analytics reports more […]

3 questions on #highered analytics to Courtnie Ridgway, Digital Media Strategist – Tarleton State University

3 questions on #highered analytics to Courtnie Ridgway, Digital Media Strategist – Tarleton State University

Courtnie Ridgway, Digital Media Strategist – Tarleton State University, is one of the 12 presenters of the 2019 Higher Ed Analytics Conference. In this 3-question interview, Courtnie shares with us thoughts on what’s next for higher ed analytics in 2019, advice to get more strategic with measurement and tips to make analytics reports more efficient […]

3 questions on #highered analytics to Kris Hardy, Director of Web and Digital Marketing – Messiah College

3 questions on #highered analytics to Kris Hardy, Director of Web and Digital Marketing – Messiah College

Kris Hardy, Director of Web and Digital Marketing – Messiah College, is one of the 12 presenters of the 2019 Higher Ed Analytics Conference. In this 3-question interview, Kris shares with us thoughts on what’s next for higher ed analytics in 2019, advice to get more strategic with measurement and tips to make analytics reports […]

How to be more strategic with analytics in #highered

How to be more strategic with analytics in #highered

The strategic foundation is often missing in many higher ed digital marketing measurement processes. Over the years, the development of digital measurement practices in higher education has been driven more by the adoption of analytics tools than by a strategic approach. Today, strategy is still an afterthought for many higher ed marketers and communicators when […]

3 questions on #highered analytics to Robert Bochnak, Social Media Strategist – Harvard Business School Office of Alumni Relations

3 questions on #highered analytics to Robert Bochnak, Social Media Strategist – Harvard Business School Office of Alumni Relations

Robert Bochnak, Social Media Strategist – Harvard Business School Office of Alumni Relations, is one of the 12 presenters of the 2019 Higher Ed Analytics Conference. In this 3-question interview, Robert shares with us thoughts on what’s next for higher ed analytics in 2019, advice to get more strategic with measurement and tips to make […]

3 questions on #highered analytics to Jackie Vetrano, Online Marketing and Social Media Manager – The University of North Carolina at Chapel Hill

3 questions on #highered analytics to Jackie Vetrano, Online Marketing and Social Media Manager – The University of North Carolina at Chapel Hill

Jackie Vetrano, Online Marketing and Social Media Manager – The University of North Carolina at Chapel Hill, is one of the 12 presenters of the 2019 Higher Ed Analytics Conference. In this 3-question interview, Jackie shares with us thoughts on what’s next for higher ed analytics in 2019, advice to get more strategic with measurement […]

3 questions on #highered analytics to Joshua Dodson, Vice President of Marketing & Innovation – VisionPoint Marketing

3 questions on #highered analytics to Joshua Dodson, Vice President of Marketing & Innovation – VisionPoint Marketing

Joshua Dodson, Vice President of Marketing & Innovation – VisionPoint Marketing, is one of the 12 presenters of the 2019 Higher Ed Analytics Conference. In this 3-question interview, Tiffany shares with us thoughts on what’s next for higher ed analytics in 2019, advice to get more strategic with measurement and tips to make analytics reports […]