Archives: Higher Ed Marketing Memos

Email is not dead, but, please, kill bad emails! According to the 2016 Student E-Expectations Survey Results, email is not dead. It’s still an important marketing channel to reach prospective students – as long as your messages don’t end up in the trash. So, do you know how to make the most of your email […]

In March I had the opportunity to present a social media strategy workshop at the CASE Social Media and Community conference. During the break, I got the same question from multiple people: “How do I convince our University Communications department not to sound like a press release on social media?” Why is Institutional Voice Important […]

Several simple changes to my writing dramatically transformed Dunwoody College’s news blog and social media reach over the past year. Why learn social media and web writing for higher ed? Confession #1: When I began my position as a Marketing Communications Coordinator at Dunwoody College, I had never before written a blog story. Sure, I […]

It’s never easy to launch a new social media account for your institution. As if you need one more thing to manage, right? But if you’re going to invest in another social media account, let it be Snapchat. According to Social Media Examiner, nearly 100 million users visit Snapchat each day, with 26 million in […]

Reunions are an exciting time for alumni. It’s a time to return to old stomping grounds and drink in the atmosphere, action, and tradition of one of the most fun weekends on campus. At MIT, the campus hits overdrive each year as Reunions and commencement take place the first weekend of June. While this might […]

In my communications work, I often decide to “bulk out”. Bulk might seem like a bad word to some, but it’s a strategy I rely on in my workforce of 1.5 people. Yes, in content creation we strive for quality over quantity, but I think there are times that quantity can trump shiny, glossy perfection. […]

Think of Social Media and Public Relations as Cousins The role of a social media administrator in higher education continues to evolve. We are taught daily that in order to succeed in our career, we need to wear multiple hats. Before my current position, I was strictly focused on social media. When I took on […]

What is UX? The term user experience, or UX, is still relatively new in higher ed marketing, but it is fundamental to the work marketers do every day. Put simply, user experience is about becoming the advocate for the end user of our website and other digital systems. It’s making sure that we’re delivering what […]

A Facebook sunset post on steroids Nothing excites a social media manager like hitting “Publish” on a post that you know will wow your audience. Except maybe setting a new social media record for your account or institution. The University of New Brunswick Future Students Facebook page reached new heights in organic engagement at the […]

Going Live on Facebook? When Facebook Live became available to general users in April, we began exploring opportunities to take advantage of this new tool at Bowdoin College. The College already live streams special academic lectures and official college events such as Convocation and Commencement, but we knew Live was best suited for a different […]