Archives: Higher Ed Marketing Memos

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That's why hundreds of higher ed marketers - your colleagues - and their institutions (universities, colleges and schools) have invested time and money in our trusted training programs. Our higher ed conferences and courses have helped them tackle today's and tomorrow's higher education marketing challenges.

Higher Education Marketing Memos: Neither Centralized Nor Siloed – Just More Centered Storytelling by Amy Hartwig

Higher Education Marketing Memos: Neither Centralized Nor Siloed – Just More Centered Storytelling by Amy Hartwig

Conjuntion Junction – Enhance Your Function Consider the word “or” and how much it can limit what you have. In higher ed, it sometimes seems like we are surrounded by “or.” Is it better to focus on STEM or humanities? Should our students be working towards a career or an education? Do we value student […]

Higher Education Marketing Memos: Social Media vs. Email — Who dunnit? by Allison O’leary

Higher Education Marketing Memos: Social Media vs. Email — Who dunnit? by Allison O’leary

RE: Email Marketing – The Court Has Reached a Verdict And on the charge of murder in the first degree, the people of digital marketing find the defendant, Social Media, not guilty. So the next time someone lazily extends the old cliche that social media killed email marketing, you be sure to tell them you […]

3 Metrics To Measure The Success Of Your Higher Ed Social Media Program

3 Metrics To Measure The Success Of Your Higher Ed Social Media Program

Most social media managers want to make a snazzy monthly, quarterly, or annual report to communicate the results of their program to the campus community. But, what should you include on the report? Common metrics I’ve seen included are fan/follower counts, reach statistics, and engagement rates. While these are easy to access, I don’t believe […]

How To Choose Social Media Monitoring Software for #HESM Pros

How To Choose Social Media Monitoring Software for #HESM Pros

8 Steps To Choose Social Media Monitoring Software A comprehensive social media program includes social listening. Also called social media monitoring, it’s a process of searching the internet in real-time for mentions of your brand on blogs, social networks, forums, and other websites. After finding these mentions, the content is analyzed for themes, sentiment, and […]