Archives: Higher Ed News

In this week’s issue:

In this week’s issue: Tracking social media calls to action with UTM parameters, Snapchat Spectacles, Scope creep in projects, etc.

The Urchin Tracking Module World Takeover If you are like me, the first time you heard of the “Urchin Tracking Module” (or UTM parameters as they are more commonly known) you felt like you had stepped into a sci-fi movie you weren’t really ready for. UTM parameters sounded interesting, were probably helpful and I knew […]

In this week’s issue: Professional Development in Higher Ed, Apple WWDC Announcements, Snapchat Spectacles, Closed Captions for Facebook Live and More

In this week’s issue: Why print still matters, when your president embraces social media, HEDMAR score, FTC & Instagram

In this week’s issue: How does your digital marketing analytics practice measure up? Snapchat Custom Stories, Instagram Story Search, College Presidents and more

Not your regular presidential inauguration April 28, 2017. It’s our president’s inauguration day… but where is he? The procession has ended, everyone is on stage and waiting, the crowd is quietly murmuring. Did we forget a critical part of the ceremony where he marches in by himself? No, the president’s partner, is visibly distressed. As […]

In this week’s issue: New America Survey about Higher Ed, Snapchat and Instagram, Brand Ambassadors, Content on LinkedIn and More

In this week’s issue: Your higher ed career in the future, Professional development, Social Media Manager, Snapchat and More

Another Facebook change??? It’s not everyday Facebook makes a functionality change…just kidding. It pretty much happens every day (or so feels like it). And while most of these updates seem to leave social media managers scrambling to figure out a new algorithm or feature, this latest change might be one we can celebrate. The platform […]