Archives: Higher Ed News

At Higher Ed Experts, we believe in the power of education.

That's why hundreds of higher ed marketers - your colleagues - and their institutions (universities, colleges and schools) have invested time and money in our trusted training programs. Our higher ed conferences and courses have helped them tackle today's and tomorrow's higher education marketing challenges.

4 Things I’ve Learned Teaching Social Media Measurement for #HigherEd

4 Things I’ve Learned Teaching Social Media Measurement for #HigherEd

Measuring the Impact of Teaching Measurement 😉 I’ve taught the Higher Ed Experts’ social media measurement class for two years and half. Dozens of students from three countries, working in functional areas including admissions, alumni affairs, career services, development, marketing and communications, and academic program management, have devoted four weeks to improve the measurement of […]

4 questions to great #highered pros to follow: Lydia Anthony, Web Content Manager – Converse College

4 questions to great #highered pros to follow: Lydia Anthony, Web Content Manager – Converse College

Lydia Anthony, Web Content Manager at Converse College, is one of the 12 presenters of the 2017 Higher Ed Content Conference (the 4th edition!). In this 4-question interview, Lydia tells us about an exciting content project, a favorite tool, the place of SEO and shares a cool video with us. 1) What is the most […]

Newsletter: FaceChat Stories & SnapBook Filters, Snapchat Series, Giving Metrics, Why Share #HESM

Newsletter: FaceChat Stories & SnapBook Filters, Snapchat Series, Giving Metrics, Why Share #HESM

In this week’s issue: Facebook Stories, How people share and trust on social media, Snapchat Series and more

4 questions to great #highered pros to follow: Bill Zimmerman, Social Media Manager – Penn State University

4 questions to great #highered pros to follow: Bill Zimmerman, Social Media Manager – Penn State University

Bill Zimmerman, Social Media Manager at Penn State University, is one of the 12 presenters of the 2017 Higher Ed Content Conference (the 4th edition!). In this 4-question interview, Bill tells us about an exciting content project, a favorite tool, the place of SEO and shares a cool video with us. 1) What is the […]

4 questions to great #highered pros to follow: Lindsay Nyquist, Director of Digital Communication – Fort Lewis College

4 questions to great #highered pros to follow: Lindsay Nyquist, Director of Digital Communication – Fort Lewis College

Lindsay Nyquist, Director of Digital Communication at Fort Lewis College, is one of the 12 presenters of the 2017 Higher Ed Content Conference (the 4th edition!). In this 4-question interview,Lindsay tells us about an exciting content project, a favorite tool, the place of SEO and shares a cool video with us. 1) What is the […]

Newsletter: What’s your HEDMAR score, Podcasting, #HESM Giving Day, Present at #HEWEB17 and Analytics

Newsletter: What’s your HEDMAR score, Podcasting, #HESM Giving Day, Present at #HEWEB17 and Analytics

In this week’s issue: Higher Ed Digital Marketing Analytics Roadmap, Instagram Ads, Frontloading Content and more

4 questions to great #highered pros to follow: Jason Boucher, Social Media Manager – University of New Hampshire

4 questions to great #highered pros to follow: Jason Boucher, Social Media Manager – University of New Hampshire

Jason Boucher, Social Media Manager – University of New Hampshire, is one of the 12 presenters of the 2017 Higher Ed Content Conference (the 4th edition!). In this 4-question interview, Jason tells us about an exciting content project, a favorite tool, the place of SEO and shares a cool video with us. 1) What is […]

4 questions to great #highered pros to follow: Sofia Tokar, Web Writer – University of Rochester

4 questions to great #highered pros to follow: Sofia Tokar, Web Writer – University of Rochester

Sofia Tokar, Web Writer at the University of Rochester, is one of the 12 presenters of the 2017 Higher Ed Content Conference (the 4th edition!). In this 4-question interview, Sofia tells us about an exciting content project, a favorite tool, the place of SEO and shares a cool video with us. 1) What is the […]

Newsletter: 12 Exciting Content Ideas, Slackbot, ROI, Facebook Messenger Day, #HESM Crowdfunding

Newsletter: 12 Exciting Content Ideas, Slackbot, ROI, Facebook Messenger Day, #HESM Crowdfunding

In this week’s issue: LinkedIn Profile Photo, Social Media Strategy, Goals & Metrics, Great Content Ideas for Higher Ed

4 questions to great #highered pros to follow: Kelsey Seymour, Digital Marketing Manager – University of New Brunswick

4 questions to great #highered pros to follow: Kelsey Seymour, Digital Marketing Manager – University of New Brunswick

Kelsey Seymour, Digital Marketing Manager at the University of New Brunswick, is one of the 12 presenters of the 2017 Higher Ed Content Conference (the 4th edition!). In this 4-question interview, Kelsey tells us about an exciting content project, a favorite tool, the place of SEO and shares a cool video with us. 1) What […]