Archives: Higher Ed News

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Newsletter: Get Ready for 2017, #HigherEd Presidential Inauguration, #HESM Challenges, Metrics, RIP Vine, Prisma & More

Newsletter: Get Ready for 2017, #HigherEd Presidential Inauguration, #HESM Challenges, Metrics, RIP Vine, Prisma & More

In this week’s issue: Scenes from an Open House on campus, Get ready for 2017 with the Higher Ed Social Media Online Conference, 4 Digital Communication Tips for Presidential Inaugurations and More


3 questions to great #HESM pros to follow: Abby Meyer @abbyelisabeth25 (UNMC)

3 questions to great #HESM pros to follow: Abby Meyer @abbyelisabeth25 (UNMC)

Abby Meyer, Social Media Specialist at University of Nebraska Medical Center, is one of the 12 presenters of the 4th Higher Ed Social Media Conference. In this 3-question interview, Abby tells us a success story, shares the most difficult parts of the job and discusses the required skills to thrive as a higher ed social media pro.


#HigherEd Marketing Memos: 4 Digital Communication Tips for Presidential Inaugurations

#HigherEd Marketing Memos: 4 Digital Communication Tips for Presidential Inaugurations

For colleges and universities, It is hard to think of a more precious event than a presidential inauguration. These rare and prestigious events involve the entire community. They excite students, reconnect alumni, and encourage faculty and staff. Major university events require careful and strategic communication with the campus community, the local community, and potentially stakeholders […]


3 questions to great #HESM pros to follow: Tyler Thomas @tylerathomas (University of Nebraska)

3 questions to great #HESM pros to follow: Tyler Thomas @tylerathomas (University of Nebraska)

Tyler Thomas, Social Media & Content Manager at University of Nebraska, is one of the 12 presenters of the 4th Higher Ed Social Media Conference. In this 3-question interview, Tyler tells us a success story, shares the most difficult parts of the job and discusses the required skills to thrive as a higher ed social media pro.


Newsletter: Top #hesm skills, video, Facebook ads, AMP Pages, Instagram & More

Newsletter: Top #hesm skills, video, Facebook ads, AMP Pages, Instagram & More

In this week’s issue:


3 questions to great #HESM pros to follow: Chris Barrows @CBarrows (New York University)

3 questions to great #HESM pros to follow: Chris Barrows @CBarrows (New York University)

Chris Barrows, Social Media and Mobile Products Coordinator at New York University, is one of the 12 presenters of the 4th Higher Ed Social Media Conference. In this 3-question interview, Chris tells us a success story, shares the most difficult parts of the job and discusses the required skills to thrive as a higher ed social media pro.


What Does “Social Media Strategy” Mean?

What Does “Social Media Strategy” Mean?

Defining social media strategy Just for kicks, I recently googled “social media strategy.” There were 146 million results. People sure seem to have a lot to say about this! The first page was mostly “how-to” articles that never bothered to define the phrase. Then, there’s this gem (warning: strong language), which clearly illustrates that people […]


3 questions to great #HESM pros to follow: Robert Bochnak @RobertBoc (Harvard Business School)

3 questions to great #HESM pros to follow: Robert Bochnak @RobertBoc (Harvard Business School)

Robert Bochnak, Director of Social Media at Harvard Business School Office of Alumni Relations, is one of the 12 presenters of the 4th Higher Ed Social Media Conference. In this 3-question interview, Robert tells us a success story, shares the most difficult parts of the job and discusses the required skills to thrive as a higher ed social media pro.


Newsletter: Analytics Stories?, 12 #HESM Wins, Instagram Takeovers, Email, #HEWEB16 Recap & More

Newsletter: Analytics Stories?, 12 #HESM Wins, Instagram Takeovers, Email, #HEWEB16 Recap & More

In this week’s issue: Introducing a different kind of higher ed Instagram takeovers by your social media colleagues, Instagram may be experimenting with live video in Stories, A Day in the Life of an Analyst at Harvard University and More


3 questions to great #HESM pros to follow: Jes Scott @westcoastjes_ (University of Victoria)

3 questions to great #HESM pros to follow: Jes Scott @westcoastjes_ (University of Victoria)

Jes Scott, Social Media Coordinator at University of Victoria, is one of the 12 presenters of the 4th Higher Ed Social Media Conference. In this 3-question interview, Jes tells us a success story, shares the most difficult parts of the job and discusses the required skills to thrive as a higher ed social media pro.