Archives: Higher Ed News

What’s up in higher ed this week? Karine Joly has published a weekly email newsletter (on Wednesday mornings) since December 2008. Check out this week’s selection of articles, blog posts and news stories, carefully curated to help higher ed digital professionals like you keep up with what matters! Marketing Memos: Going Global with Social Media […]

A Facebook sunset post on steroids Nothing excites a social media manager like hitting “Publish” on a post that you know will wow your audience. Except maybe setting a new social media record for your account or institution. The University of New Brunswick Future Students Facebook page reached new heights in organic engagement at the […]

Going Live on Facebook? When Facebook Live became available to general users in April, we began exploring opportunities to take advantage of this new tool at Bowdoin College. The College already live streams special academic lectures and official college events such as Convocation and Commencement, but we knew Live was best suited for a different […]

In this issue: Who Said Higher Ed Digital Marketers & Communicators (YOU) Are Lazy?, 7 Video Tips That Still Matter, Secret Snapchat Tricks: Post an Entire Story at Once and more

Social Media Ambassadors with an International Flavor This year Green River College (GRC) piloted a Social Media Ambassador Program led by our International Student Ambassadors from Taiwan, South Korea, Vietnam, Malaysia and the Netherlands. We have over 1,700 international students from 64 different countries. Our college is located in the town of Auburn, a suburb […]

Beware of the creeping laziness plaguing higher ed social media! I’ve been working in higher ed social media long enough to know that we’re some of the hardest workers around. Many of us have taken on the challenges of social media almost as an afterthought, cramming full-time #hesm responsibilities into days already full of more […]

My career in video began as a News Producer for a local cable channel. I focused on school events and community news and had to lug heavy equipment all around town to shoot my stories. Today, I’ve switched my focus to producing marketing videos for colleges. Even though producing video has become less physically demanding […]

What’s up in higher ed this week? Karine Joly has published a weekly email newsletter (on Wednesday mornings) since December 2008. Check out this week’s selection of articles, blog posts and news stories, carefully curated to help higher ed digital professionals like you keep up with what matters! Higher Ed Marketing Memos: Why Social Media […]

Wanted: student ambassadors for… Social Media Sometimes the best ideas are borne out of necessity. Who said that? I know it was someone important, someone who made great contributions to this world, but I don’t remember. And in the moment when necessity hits, we in higher ed, don’t ask, who said that? We in higher […]

In this newsletter: Starting Social Media from Scratch, How to Write Fundraising Emails That Stand Out & Everything You Need to Know About Snapchat Geofilters (And How to Build Your Own)