Archives: Higher Ed News

New school name? Time to introduce ourselves on Social Media! Just over a year ago, the business school where I work had no social media presence of its own. We contributed the occasional post to the Monash University’s institutional social media accounts, but hadn’t launched our own yet. When we changed our name to Monash […]

Higher ed: It’s time to embrace Snapchat, On-Demand Snapchat Geofilters: First Experience, 36 Higher Ed Thoughts From Meeker’s Internet Trends Deck & More

From Unofficial Snapchat Account To Official University Success, 6 Tips to Up Your Commencement Game on Social Media & A Great College Brand That Works

Lessons learned from sharing Official Student Takeovers on the Former Unofficial University Snapchat Account at the University of Victoria.

Why Higher Ed Marketers Need to Understand Analytics, Higher Ed Analytics Benchmarking Project: 4 Insights on Higher Ed Websites, Crowdfunding Usage [STUDY] and More

Digital Marketing for Higher Education? Increasingly Complex Online marketing in higher ed used to be easy. All you needed was a good student worker to post replies on Facebook, show up at a meeting with some vanity metrics, and everybody was happy. Somewhere along the way things got competitive, administration started asking questions, money got […]

Latest Higher Ed Marketing News: From Silo to Solidarity in 72 hours, 5 Alumni Reunion Ideas to Upgrade Your Game in 2016, Introducing Facebook Surround 360: An open, high-quality 3D-360 video capture system

Right Time, Right Place and… Ready The final assignment of the Social Media Marketing for Higher Ed course I took last Fall asked us to explain the changes we could make at work to better integrate future marketing/communication initiatives. After reflecting on lessons learned during the course and on the improvements our school needed to […]

Top 5 Virtual Reality Trends to Watch for Higher Ed Marketers, 5 Ways Universities Will Leverage Beacons, People actually do enjoy long reads on smartphones [STUDY] and More

What’s up in higher ed this week? Karine Joly has published a weekly email newsletter (on Wednesday mornings) since December 2008. Check out this week’s selection of articles, blog posts and news stories, carefully curated to help higher ed digital professionals like you keep up with what matters! A 360 Overview of #HigherEd 360-Degree Videos […]