Archives: HESM19

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Where’s higher ed social media heading in 2020?

Where’s higher ed social media heading in 2020?

What’s coming for social media in higher education? If you’re in charge of social media for your school or your unit, you know how much things can change in your field of work. So, it’s always a good idea to try to keep an eye on the next big or small trends. That’s why I […]


Higher ed social media talks with Emma Guillen, Digital Communication Manager – Boston University

Higher ed social media talks with Emma Guillen, Digital Communication Manager – Boston University

Emma Guillen, Digital Communication Manager at Boston University, is one of the 12 presenters of the 2019-2020 Higher Ed Social Media Conference. In this 4-question interview, Emma tells us about higher ed social media in 2020, a favorite tool, 3 higher ed social media campaigns as well as strategy and measurement. 1) Where do you […]


Higher ed social media talks with Sonja Likness, Director of social media & content strategy – Duke University

Higher ed social media talks with Sonja Likness, Director of social media & content strategy – Duke University

Sonja Likness, Director of social media & content strategy at Duke University, is one of the 12 presenters of the 2019-2020 Higher Ed Social Media Conference. In this 4-question interview, Sonja tells us about higher ed social media in 2020, a favorite tool, 3 higher ed social media campaigns as well as strategy and measurement. […]


Higher ed social media talks with Corynn Myers, Digital Marketing Manager – University of Michigan

Higher ed social media talks with Corynn Myers, Digital Marketing Manager – University of Michigan

Corynn Myers, Digital Marketing Manager at the University of Michigan, is one of the 12 presenters of the 2019-2020 Higher Ed Social Media Conference. In this 4-question interview, Corynn tells us about higher ed social media in 2020, a favorite tool, 3 higher ed social media campaigns as well as strategy and measurement. 1) Where […]


Higher ed social media talks with Samantha Paterson, Social Media Manager – University of Calgary

Higher ed social media talks with Samantha Paterson, Social Media Manager – University of Calgary

Samantha Paterson, Social Media Manager at the University of Calgary, is one of the 12 presenters of the 2019-2020 Higher Ed Social Media Conference. In this 4-question interview, Samantha tells us about higher ed social media in 2020, a favorite tool, 3 higher ed social media campaigns as well as strategy and measurement. 1) Where […]


Higher ed social media talks with Jon McBride, Media Relations and Social Media Manager – BYU

Higher ed social media talks with Jon McBride, Media Relations and Social Media Manager – BYU

Jon McBride, Media Relations and Social Media Manager at BYU, is one of the 12 presenters of the 2019-2020 Higher Ed Social Media Conference. In this 4-question interview, Jon tells us about higher ed social media in 2020, a favorite tool, 3 higher ed social media campaigns as well as strategy and measurement. 1) Where […]


36 inspiring higher education social media campaigns and ideas

36 inspiring higher education social media campaigns and ideas

I asked the 12 higher ed social media professionals of the 2019-2020 Higher Ed Social Media Conference (HESM19) to share 3 higher ed social media campaigns that caught their attention in the past 12 months. The resulting list featured 36 different higher ed social media campaigns or posts selected via this process. Everybody was allowed […]


Higher ed social media talks with Molly Mattison, Senior Marketing Manager – Adtalem Global Education

Higher ed social media talks with Molly Mattison, Senior Marketing Manager – Adtalem Global Education

Molly Mattison, Senior Marketing Manager at Adtalem Global Education, is one of the 12 presenters of the 2019-2020 Higher Ed Social Media Conference. In this 4-question interview, Molly tells us about higher ed social media in 2020, a favorite tool, 3 higher ed social media campaigns as well as strategy and measurement. 1) Where do […]


Higher ed social media talks with Jessica Stutt, Integrated Marketing Manager – University of New Brunswick

Higher ed social media talks with Jessica Stutt, Integrated Marketing Manager – University of New Brunswick

Jessica Stutt, Integrated Marketing Manager at the University of New Brunswick, is one of the 12 presenters of the 2019-2020 Higher Ed Social Media Conference. In this 4-question interview, Jessica tells us about higher ed social media in 2020, a favorite tool, 3 higher ed social media campaigns as well as strategy and measurement. 1) […]


Higher ed social media talks with Emily Phillips, Social Media Coordinator – William & Mary

Higher ed social media talks with Emily Phillips, Social Media Coordinator – William & Mary

Emily Phillips, Social Media Coordinator at William & Mary, is one of the 12 presenters of the 2019-2020 Higher Ed Social Media Conference. In this 4-question interview, Emily tells us about higher ed social media in 2020, a favorite tool, 3 higher ed social media campaigns as well as strategy and measurement. 1) Where do […]