7th monthly Higher Ed Benchmarking Web Analytics Report
After publishing reports with August 2014, September 2014, October 2014, November 2014, December 2014 and January 2015 data, we’re happy to share the 7th report.
Report methodology
The data compiled for this monthly report was downloaded on March 1st, 2015 from Google Analytics Benchmarking Reports.
The compiled, scrubbed and analyzed data spans from February 1st and 28th, 2015 for the 7 GA buckets of the 5 following countries:
- USA (2,956 benchmarked web properties)
- Canada (1,650 benchmarked web properties)
- UK (1,712 benchmarked web properties)
- Australia (1,267 benchmarked web properties)
- France (1,202 benchmarked web properties)
What channels drive visitors to US colleges & universities websites?
What channels drive NEW visitors to US colleges & universities websites?
What devices are used to browse US colleges & universities websites?
According to Higher Ed Experts 2013 survey on the State of the Mobile and Responsive Web in Higher Education (n=174), mobile phones were responsible for 9.3% of the total web traffic in 2012 and tablets for 3%.
What devices are used to browse CANADIAN colleges & universities websites?
What devices are used to browse UK colleges & universities websites?
What devices are used to browse AUSTRALIAN colleges & universities websites?
What devices are used to browse FRENCH colleges & universities websites?
What devices are used by NEW visitors to browse US colleges & universities websites?
How engaged are visitors of US colleges & universities websites depending of the device they use?
How to access Benchmarking Reports in Google Analytics? [VIDEO]
Just follow this 4-minute screencast to set and access your segmented benchmarking reports for your website.
Want to use this graphics for your next presentation at work or at a conference?
Feel free to right click on our benchmarking graphics above and select “save as” to copy them on your desktop. We grant you the license to use use these benchmarking report graphics files as long as you don’t modify or edit them.
Want to download or print this report?
You can print the 11-page PDF report.
Need more help to understand digital analytics?
We have several courses and classes focusing on digital analytics for higher education that can help you get up to speed with analytics in 2015.
Karine,
Thanks for posting this great information. I’m looking to gauge our mobile traffic relative to an industry benchmark and this is perfect. I do have one question: Are the numbers reported here specific to off-campus traffic, or would these numbers include sessions from within the home campuses’ networks? Our mobile numbers are very, very different when looking at off-campus traffic vs. on-campus or all.
Thanks!
You’re welcome, Jason.
These numbers are aggregates from all the higher ed Google Analytics accounts. So, my bet is that they will include all traffic for the majority.
While this would not be perfect, you can probably look at the data points for new users to make sure you don’t include people on campus (this approach might not work for August or September though).