Author Archive

In this week’s issue: Fun(d)raising campaign on social media, 280 characters for all on Twitter, Facebook Live tips and why attend the Higher Ed Social Media Conference.

Holly Hill, Director of Web and New Media Services at Flagler College, is one of the 12 presenters of the 5th Higher Ed Social Media Conference. In this 4-question interview, Holly tells us about managing social media demands, a learning outcome, the role of video in social media strategy and chimes in on Snapchat. 1) […]

Dr Corie Martin, Digital Marketing Director at Western Kentucky University, is one of the 12 presenters of the 5th Higher Ed Social Media Conference. In this 4-question interview, Corie tells us about managing social media demands, a learning outcome, the role of video in social media strategy and chimes in on Snapchat. 1) How do […]

In this week’s issue: Instagram Takeover by Nikki Sunstrum from UMich, Higher Ed Presidents on Twitter, Lessons Learned about social media from Kitchen Staff.

Nikki Sunstrum, Director of Social Media at the University of Michigan, is one of the 12 presenters of the 5th Higher Ed Social Media Conference. In this 4-question interview, Nikki tells us about managing social media demands, a learning outcome, the role of video in social media strategy and chimes in on Snapchat. 1) How […]

In this week’s issue:

Social media measurement in higher ed: let’s not talk about it? Performance measurement in digital marketing is never easy, but it seems that it’s even more difficult with social media. I’ve observed this frequently among the students of my course on social media marketing for higher ed — as well as in many online discussions […]

Jacob Schupbach, Social Media Specialist at the University at Buffalo, is one of the 12 presenters of the 5th Higher Ed Social Media Conference. In this 4-question interview, Jacob tells us about managing social media demands, a learning outcome, the role of video in social media strategy and chimes in on Snapchat. 1) How do […]

Erin Supinka, Assistant Director of Digital Engagement at Dartmouth College, is one of the 12 presenters of the 5th Higher Ed Social Media Conference. In this 4-question interview, Erin tells us about managing social media demands, a learning outcome, the role of video in social media strategy and chimes in on Snapchat. 1) How do […]

From October 23 to November 8, 2017, the 12 speakers of the Higher Ed Social Media Conference took over Higher Ed Experts’ Instagram account. Check out what they did to see higher ed social media at its best.