Archives: Higher Ed Experts Faculty

At Higher Ed Experts, we believe in the power of education.

That's why hundreds of higher ed marketers - your colleagues - and their institutions (universities, colleges and schools) have invested time and money in our trusted training programs. Our higher ed conferences and courses have helped them tackle today's and tomorrow's higher education marketing challenges.

Top sessions and content from the 2019 HighEdWeb Conference #heweb19

Top sessions and content from the 2019 HighEdWeb Conference #heweb19

I couldn’t make the trip to Milwaukee this year to attend the 2019 HighEdWeb Conference, but I was still able to find some great content shared on Twitter, the conference website and the journal Link. So, I’ve decided to create this short selection of what I found the most interesting after spending a few hours […]


Why and how to present at higher ed marketing conferences in 2020

Why and how to present at higher ed marketing conferences in 2020

Higher Ed DigiTAL(ES) is a series on career advice for digital marketers and communicators working in higher education. Expect tips, tricks, tools and tales collected through a decade helping your higher ed colleagues learn and grow in their digital career. What’s preventing you from submitting a conference proposal? What is the biggest reason for NOT […]


Tips for Better Higher Ed Content: Using Emotion and Keywords to Spark Creativity in Headline Writing

Tips for Better Higher Ed Content: Using Emotion and Keywords to Spark Creativity in Headline Writing

Higher Ed story time for (emotional) humans and (search) bots alike Ah, the testimonial! The tried-and-true method of storytelling that while seemingly tired, remains one of the most effective ways to share the student experience with your audiences. Storytelling in higher education is not a new concept, but sometimes our formula for telling stories can […]


Content Analytics: Top 5 Engagement Metrics for Higher Ed Web Content

Content Analytics: Top 5 Engagement Metrics for Higher Ed Web Content

5 ways to measure the performance of your content Not sure how Google Analytics can help you optimize your web content? I know you’re not alone, because this is a question I get asked all the time! 🙂 So, here are my top 5 content engagement metrics, and how I use them in my approach […]


How Teaching College Students Made Me a Better Higher Ed Marketer

How Teaching College Students Made Me a Better Higher Ed Marketer

From Higher Ed Marketer to College Professor I’m an unlikely college professor. I never planned to teach. In 2015, teaching college students felt like too much responsibility – to be in charge of imparting knowledge these young minds would use in their future career. What if I steered them down the wrong path? Did I […]


Higher Ed DigiTALES: How to make the most of your higher ed summer at work

Higher Ed DigiTALES: How to make the most of your higher ed summer at work

Summer in higher ed: best time, too fast Summer is a wonderful time of the year, right? When students and faculty leave campus, everything seems to slow down. Fewer people, fewer urgent demands and fewer deadlines usually mean more time to work on your own projects. It’s the perfect time to tackle the big initiative […]


Dr. Corie Morell Martin, WKU Director of Digital Marketing, joins Higher Ed Experts Faculty Team

Dr. Corie Morell Martin, WKU Director of Digital Marketing, joins Higher Ed Experts Faculty Team

Dr. Corie Morell Martin to teach Social Media & Web Writing for Higher Ed We are very excited to announced that Corie Morell Martin, Ed.D., Director of Web Services and Digital Marketing at Western Kentucky University is the new member of Higher Ed Experts’ Faculty team. Corie’s digital communication expertise and her experience as a […]


Higher Ed DigiTALES: Why and how to present at the 2019 Higher Ed WEBSITES Conference in June

Higher Ed DigiTALES: Why and how to present at the 2019 Higher Ed WEBSITES Conference in June

Higher Ed Websites don’t get the attention they deserve Higher ed websites are working hard. As the digital face and headquarters of your school, your website plays a key role in your digital marketing and communication strategy. Yet, higher ed websites don’t always get the attention and love they deserve, because, as higher ed digital […]


How to increase your chances to present at a higher ed marketing conference in 2019

How to increase your chances to present at a higher ed marketing conference in 2019

Want to present in 2019? The time is now! How’s 2019 been so far? Busy, right? Even if students have barely made it back to campus after the holidays break, I’m sure you are already caught in countless meetings, urgent projects, crises (hopefully the minor kind) and the craziness of snowy days that don’t quite […]


Higher Ed DigiTALES: The only way #highered digital marketers and communicators won’t burn out in 2019

Higher Ed DigiTALES: The only way #highered digital marketers and communicators won’t burn out in 2019

Higher Ed DigiTAL(ES) is a new series on career advice for digital marketers and communicators working in higher education. Expect tips, tricks, tools and tales collected through a decade helping your higher ed colleagues learn and grow in their digital career. My Prediction for Higher Ed Digital Professionals in 2019 It’s the season of predictions, […]