Author Archive

Higher Ed DigiTAL(ES) is a series on career advice for digital marketers and communicators working in higher education. Expect tips, tricks, tools and tales collected through a decade helping your higher ed colleagues learn and grow in their digital career. In search of the optimal experience at your next higher education marketing conference I’ve attended, […]

Jessica Stutt, Integrated Marketing Manager at the University of New Brunswick, is one of the 12 presenters of the 5th Higher Ed Social Media Conference. In this 4-question interview, Jessica tells us about managing social media demands, a learning outcome, the role of video in social media strategy and chimes in on Snapchat. 1) How […]

Dominique Benjamin, Communications Coordinator at Texas A&M University, is one of the 12 presenters of the 5th Higher Ed Social Media Conference. In this 4-question interview, Dominique tells us about managing social media demands, a learning outcome, the role of video in social media strategy and chimes in on Snapchat. 1) How do you manage […]

In this week’s issue: The program of the 5th Higher Ed Social Media Conference, Ideal Cover Photo Size for Social Media, Instagram vs. Snapchat and more

When Facebook suggests you to boost and then changed its mind… Have you ever tried to boost one of your Facebook posts that was performing pretty well organically? Probably. Now, has Facebook ever prevented you – on second thought – from boosting the post it recommended you boost in the first place, only because the […]

Snapchat bothers a lot of people at a deep, emotional level. It’s a very addictive platform prying on young (and old) brains with the help of all the tricks of behavioral psychology and neuromarketing. Snapchat bothers so many folks in my generation (Xers), the generation before (Boomers) and even the generation after (Millennials) that many […]

In this week’s issue: Higher Ed Admissions Officers Survey, Removing School Targeting in Facebook Ads, Simplified Social Media Tagging for Higher Ed

In this week’s issue: Presenting and Publishing for your Higher Ed Career, Tools for Social Media Videos, Twitter Takeovers and More

Sharing to advance your higher ed career We love to share in higher education. It’s part of our culture. Our industry is probably the only one where competitors (institutions competing for the best students, faculty or resources) exchange homework, tutor each other and embrace artistic borrowing as a way of getting things done – fast […]

In this week’s issue: