Author Archive

At Higher Ed Experts, we believe in the power of education.

That's why hundreds of higher ed marketers - your colleagues - and their institutions (universities, colleges and schools) have invested time and money in our trusted training programs. Our higher ed conferences and courses have helped them tackle today's and tomorrow's higher education marketing challenges.

Newsletter: SnapChat Early Adopters, Content Strategy, Twitter Video, Mobile-Friendly & Google

Newsletter: SnapChat Early Adopters, Content Strategy, Twitter Video, Mobile-Friendly & Google

–

Feb 2015 #highered Benchmarking Web Analytics Report [RESEARCH]

Feb 2015 #highered Benchmarking Web Analytics Report [RESEARCH]

7th monthly Higher Ed Benchmarking Web Analytics Report After publishing reports with August 2014, September 2014, October 2014, November 2014, December 2014 and January 2015 data, we’re happy to share the 7th report. Report methodology The data compiled for this monthly report was downloaded on March 1st, 2015 from Google Analytics Benchmarking Reports. The compiled, […]

Baromètre Higher Ed Experts sur les sites Web des universités françaises – Fév 2015

Baromètre Higher Ed Experts sur les sites Web des universités françaises – Fév 2015

Qu’est ce que le Baromètre Higher Ed Experts? Centre de formation en ligne (en langue anglaise) pour les professionnels du digital travaillant dans les universités américaines et canadiennes, Higher Ed Experts conduit de nombreuses enquêtes sur l’utilisation, en milieu universitaire, des solutions d’analyse d’audience Internet en général et plus spécifiquement sur Google Analytics depuis 2010. […]

The #highered Benchmarking Web Analytics Report – Feb 2015 [UK Edition]

The #highered Benchmarking Web Analytics Report – Feb 2015 [UK Edition]

What’s this benchmarking report? Higher Ed Experts, the online school for digital professionals working in universities, has conducted several research studies on the use of Web Analytics in institutions of higher education since 2010. In September 2014, Google Analytics launched 3 benchmarking reports allowing to compare the performance of your university website with its peers. […]

Content Strategy in #highered: State, Impact & Advice by Rebecca McSwiney from University of Southern Queensland

Content Strategy in #highered: State, Impact & Advice by Rebecca McSwiney from University of Southern Queensland

Rebecca McSwiney, Online Marketing Manager at University of Southern Queensland (Australia), is one of the 12 higher ed professionals presenting at the 2015 Higher Ed Content Conference (April 15). In this 3-question interview, Rebecca discusses the state of content at her institution, how she measures content performance and shares some advice to create content for […]

Newsletter: To SnapChat or Not, 10 Videos, Crowdfunding in House, LinkedIn for Alums & Web Committees

Newsletter: To SnapChat or Not, 10 Videos, Crowdfunding in House, LinkedIn for Alums & Web Committees

–

Content Strategy in #highered: State, Impact & Advice by @joshuaddodson from EKU

Content Strategy in #highered: State, Impact & Advice by @joshuaddodson from EKU

Joshua Dodson, Web Strategy and SEO Manager at Eastern Kentucky University, is one of the 12 higher ed professionals presenting at the 2015 Higher Ed Content Conference (April 15). In this 3-question interview, Joshua discusses the state of content at his institution, how he measures content performance and shares some advice to create content for […]

Content Strategy in #highered: State, Impact & Advice by Mary Jo Stockton (@docmjs) from Longwood University

Content Strategy in #highered: State, Impact & Advice by Mary Jo Stockton (@docmjs) from Longwood University

Mary Jo Stockton, Director of Web and Social Content at Longwood University, is one of the 12 higher ed professionals presenting at the 2015 Higher Ed Content Conference (April 15). In this 3-question interview, Mary Jo discusses the state of content at her institution, how she measures content performance and shares some advice to create […]

Jan 2015 #highered Benchmarking Web Analytics Report [RESEARCH]

Jan 2015 #highered Benchmarking Web Analytics Report [RESEARCH]

Looking for the latest monthly report? You can find it on this page. 6th monthly Higher Ed Benchmarking Web Analytics Report After publishing reports with August 2014, September 2014, October 2014, November 2014 and December 2014 data, we’re happy to share the 6th report. Report methodology The data compiled for this monthly report was downloaded […]

Baromètre Higher Ed Experts sur les sites Web des universités françaises – Jan 2015

Baromètre Higher Ed Experts sur les sites Web des universités françaises – Jan 2015

Qu’est ce que le Baromètre Higher Ed Experts? Centre de formation en ligne (en langue anglaise) pour les professionnels du digital travaillant dans les universités américaines et canadiennes, Higher Ed Experts conduit de nombreuses enquêtes sur l’utilisation, en milieu universitaire, des solutions d’analyse d’audience Internet en général et plus spécifiquement sur Google Analytics depuis 2010. […]