Archives: Dr Corie

At Higher Ed Experts, we believe in the power of education.

That's why hundreds of higher ed marketers - your colleagues - and their institutions (universities, colleges and schools) have invested time and money in our trusted training programs. Our higher ed conferences and courses have helped them tackle today's and tomorrow's higher education marketing challenges.

Tips for Better Higher Ed Content: Using Emotion and Keywords to Spark Creativity in Headline Writing

Tips for Better Higher Ed Content: Using Emotion and Keywords to Spark Creativity in Headline Writing

Higher Ed story time for (emotional) humans and (search) bots alike Ah, the testimonial! The tried-and-true method of storytelling that while seemingly tired, remains one of the most effective ways to share the student experience with your audiences. Storytelling in higher education is not a new concept, but sometimes our formula for telling stories can […]


How Teaching College Students Made Me a Better Higher Ed Marketer

How Teaching College Students Made Me a Better Higher Ed Marketer

From Higher Ed Marketer to College Professor I’m an unlikely college professor. I never planned to teach. In 2015, teaching college students felt like too much responsibility – to be in charge of imparting knowledge these young minds would use in their future career. What if I steered them down the wrong path? Did I […]