Archives: Higher Ed Experts Faculty

Teaching as a conversation with… almost 500 pros I started teaching Web Analytics for Higher Ed in September 2011. Since then I have added several additional courses on topics such as SEO, advanced and predictive Web analytics. More than 500 students have collectively gone through these courses. When I saw that number this week, I […]

We don’t sell shoes, so let’s not be shoemakers Higher education is a different animal. Everyone working in higher ed knows that. We don’t sell shoes. We don’t sell inexpensive services. We sell one of the most significant investments a person will make in their entire life: an expensive, multi-year commitment to education. And, unlike […]

Conferences are the best! Attending higher education conferences—in person or online—is great for career development, networking, and exploring the latest challenges and opportunities in our industry. I’ve learned a lot from my experiences at Confab Higher Ed, various CASE conferences, and Higher Ed Experts’ online conferences like the Higher Ed Content Conference in April. Last […]

How to measure the influence of an article on a web visitor Last December, I gave a presentation at the AMA Symposium for Higher Education about brand storytelling for search engine optimization (SEO) and the importance of long-form articles as part of a school’s content strategy. After the presentation I received several questions about how […]

Sofia Tokar, our Web Writing instructor, shares some of the tools she uses in her 4-week course on web writing for higher ed as well as her own writing work.

More than just learning about Google Analytics One of the things my Web Analytics for Higher Ed class’ students have noted is that the course requires them to think differently about what we do as higher ed marketers and communicators. Many students start the course thinking that they will learn how to navigate a tool […]

Why use long-form content in higher education? I have presented several times recently – including at the Higher Ed Content Conference – about the importance of long-form content in your higher ed content strategy. Several research studies indicate that long-form content is a must for effective content strategy, but how does this apply to higher […]

Not your usual web writing tips Writers offering their advice on the craft have probably been around almost as long as written language itself. While writing tips and tricks abound on the internet today, some of the best writing advice comes from people who wrote before the web’s ubiquity. That these words of wisdom still […]

SEO mistakes can be costly in higher ed After what happened at UC Davis with the SEO snafu (you can also read Inside Higher Ed’s article if you don’t have access to the Chronicle) and in light of the 2017 E-Expectations Study results, I thought everybody in higher ed could use a quick overview of […]

Yes, you can! “Do not think that what is hard for you to master is humanly impossible; and if it is humanly possible, consider it to be within your reach.” Marcus Aurelius, Meditations I’m not going to lie to you and tell you that mastering the concepts of SEO and Web Analytics is easy. It […]