Archives: Higher Ed Experts Faculty

Get ready for a test! Which of the following web pages would you rather read? OPTION A OPTION B I know you can’t read them, but trust your gut here. Which looks the most appealing? This is a version of the “squint test” as it’s known in design circles. The squint test helps designers step away […]

Teaching is the best way to learn. I’ve learned so much (and keep learning) about social media marketing in higher education with your colleagues who’ve enrolled in the 8-week professional certificate I teach since 2011. How I fell into teaching… I stumbled into teaching social media marketing almost by accident in 2010. At that time, […]

From traditional student to online teacher Technology has significantly changed teaching and learning in the last decade. From mobile devices to MOOCs, we’re experiencing unprecedented levels of access to information, knowledge, and expertise. Most of my education has been of the traditional kind: students and educators convening in a physical classroom multiple times a week […]

You know what I admire about the young besides their ability to stay awake past midnight? Their seeming fearlessness in participating on social media. Maybe it’s because we’ve had a camera on them nearly 24/7 since they were born, but they don’t seem to suffer from the self-consciousness that often silences me. They tweet passing […]

In the last year, I’ve seen an increased number of Tumblr accounts run by universities and colleges. Generally speaking, institutions of higher education aren’t the earliest adopters of new social media platforms (Peach, anyone?). With limited resources, we usually take a “wait and see” approach, and then implement social networks that… well, work. Although Facebook […]

Social Media Measurement with Dr. Liz Gross I created this course on Social Media Measurement for Higher Ed to address what I think is a key piece of social media strategy missing on most campuses—tying social media efforts back to department and institutional goals. In order to be effective marketers and communicators, we need to […]

Higher Ed Experts Faculty Voices Higher Ed Experts is a professional online school for digital professionals working in universities and colleges. When you take a professional certificate course with us, you get a chance to upgrade your skills by working on your projects, interacting with classmates just like you and getting detailed personalized feedback from […]

Social Media Measurement with Dr. Liz Gross I created this course to address what I think is a key piece of social media strategy missing on most campuses—tying social media efforts back to department and institutional goals. In order to be effective marketers and communicators, we need to move beyond vanity metrics (likes, comments, followers, […]

Teaching higher ed analytics to hundreds of professionals since 2010 I first began teaching Web Analytics for Higher Ed in September 2010. Since then, I have taught more than 300 higher education marketing and web professionals about Web Analytics. However, I don’t like to think about it as just teaching analytics. The course is actually […]