Archives: Higher Ed Marketing Memos

Brand awareness in a snap If you’ve used Snapchat for any length of time, you’ve delighted in swiping and discovering a cool filter for a place, event or holiday. You may even have applied a lens to see what you’d look like sporting dog ears or spewing rainbow vomit. Lenses and filters are parts of […]

Social media video success story Summer was marked by a remarkable social media success story at Green River College. Despite all the noise and the traditional low engagement months of summer, a short video we produced to target our international student audience had surprisingly good results. Our video reached 44,417 people, was shared 40 times, […]

The EduWeb Digital Summit took place August 7th-10th in Boston, Massachusetts, and it was an exciting event for hundreds of people in the industry. There was so much information to absorb! I’ve compiled a Top 10 list of takeaways from the different sessions I attended. Whether or not you attended the summit, make sure to […]

Increasing the Effectiveness of Your Analytics Reports Nearly every college and university already collect data from Google Analytics or other platforms. In many cases, only basic reports are created with this information. At the Leeds School of Business we were no different. Until we finally asked ourselves what we were reporting and how it was […]

“A” is for Admissions and… Alums! While I now work in communications at Nazareth College, I began my career in higher education as an admissions counselor in enrollment management. I spent 5 years as a road warrior and an info session queen. I’ve gained a couple of key things (and perhaps a book’s worth of […]

A step-by-step guide on how Dunwoody College developed its first-ever social media strategic plan When I wrote my first Higher Ed Marketing Memo last summer on transforming Dunwoody College’s news blog and social media, I had just taken the Social Media and Web Writing for Higher Ed certificate course and had learned a LOT. So […]

The Urchin Tracking Module World Takeover If you are like me, the first time you heard of the “Urchin Tracking Module” (or UTM parameters as they are more commonly known) you felt like you had stepped into a sci-fi movie you weren’t really ready for. UTM parameters sounded interesting, were probably helpful and I knew […]

Not your regular presidential inauguration April 28, 2017. It’s our president’s inauguration day… but where is he? The procession has ended, everyone is on stage and waiting, the crowd is quietly murmuring. Did we forget a critical part of the ceremony where he marches in by himself? No, the president’s partner, is visibly distressed. As […]

Another Facebook change??? It’s not everyday Facebook makes a functionality change…just kidding. It pretty much happens every day (or so feels like it). And while most of these updates seem to leave social media managers scrambling to figure out a new algorithm or feature, this latest change might be one we can celebrate. The platform […]

Measuring the Impact of Teaching Measurement 😉 I’ve taught the Higher Ed Experts’ social media measurement class for two years and half. Dozens of students from three countries, working in functional areas including admissions, alumni affairs, career services, development, marketing and communications, and academic program management, have devoted four weeks to improve the measurement of […]