Archives: Higher Ed Marketing Memos

Social Media Ambassadors with an International Flavor This year Green River College (GRC) piloted a Social Media Ambassador Program led by our International Student Ambassadors from Taiwan, South Korea, Vietnam, Malaysia and the Netherlands. We have over 1,700 international students from 64 different countries. Our college is located in the town of Auburn, a suburb […]

Beware of the creeping laziness plaguing higher ed social media! I’ve been working in higher ed social media long enough to know that we’re some of the hardest workers around. Many of us have taken on the challenges of social media almost as an afterthought, cramming full-time #hesm responsibilities into days already full of more […]

My career in video began as a News Producer for a local cable channel. I focused on school events and community news and had to lug heavy equipment all around town to shoot my stories. Today, I’ve switched my focus to producing marketing videos for colleges. Even though producing video has become less physically demanding […]

Wanted: student ambassadors for… Social Media Sometimes the best ideas are borne out of necessity. Who said that? I know it was someone important, someone who made great contributions to this world, but I don’t remember. And in the moment when necessity hits, we in higher ed, don’t ask, who said that? We in higher […]

New school name? Time to introduce ourselves on Social Media! Just over a year ago, the business school where I work had no social media presence of its own. We contributed the occasional post to the Monash University’s institutional social media accounts, but hadn’t launched our own yet. When we changed our name to Monash […]

Lessons learned from sharing Official Student Takeovers on the Former Unofficial University Snapchat Account at the University of Victoria.

Digital Marketing for Higher Education? Increasingly Complex Online marketing in higher ed used to be easy. All you needed was a good student worker to post replies on Facebook, show up at a meeting with some vanity metrics, and everybody was happy. Somewhere along the way things got competitive, administration started asking questions, money got […]

Right Time, Right Place and… Ready The final assignment of the Social Media Marketing for Higher Ed course I took last Fall asked us to explain the changes we could make at work to better integrate future marketing/communication initiatives. After reflecting on lessons learned during the course and on the improvements our school needed to […]

I’ve been using the term “social listening” for over three years, but recently I realized it doesn’t mean the same thing to everyone in higher education. I’d like to take this opportunity to define social listening, and highlight some of the use-cases for social listening in higher education. Social Listening Defined Social listening (sometimes called […]

Other Duties As Assigned: One Sixth Social Media Coordinator Full disclosure, I didn’t study marketing. I didn’t study advertising. I didn’t even study communications.  Until I took a course on higher education social media marketing at Higher Ed Experts, I had no formal coursework or background in social media. I studied education. I studied student […]