Archives: Higher Ed Marketing

Jessica Stutt, Integrated Marketing Manager – University of New Brunswick, is one of the 12 presenters of the 2019 Higher Ed Analytics Conference. In this 3-question interview, Jessica shares with us thoughts on what’s next for higher ed analytics in 2019, advice to get more strategic with measurement and tips to make analytics reports more […]

Aaron Baker, Associate Director of Content Strategy- Harvard University, is one of the 12 presenters of the 2019 Higher Ed Analytics Conference. In this 3-question interview, Aaron shares with us thoughts on what’s next for higher ed analytics in 2019, advice to get more strategic with measurement and tips to make analytics reports more efficient […]

Shelly Adams, Digital Marketing Analyst at the University of Dayton, is one of the 12 presenters of the 2018 Higher Ed Analytics Conference. In this 3-question interview, Shelly tells us about what’s coming in 2018, the challenges of embracing analytics in higher ed and the best ways to keep learning about data and measurement for […]

Bryan Wolf, Marketing Applications Producer at Indiana University Bloomington, is one of the 12 presenters of the 2018 Higher Ed Analytics Conference. In this 3-question interview, Bryan tells us about what’s coming in 2018, the challenges of embracing analytics in higher ed and the best ways to keep learning about data and measurement for higher […]

Not your regular presidential inauguration April 28, 2017. It’s our president’s inauguration day… but where is he? The procession has ended, everyone is on stage and waiting, the crowd is quietly murmuring. Did we forget a critical part of the ceremony where he marches in by himself? No, the president’s partner, is visibly distressed. As […]

We don’t sell shoes, so let’s not be shoemakers Higher education is a different animal. Everyone working in higher ed knows that. We don’t sell shoes. We don’t sell inexpensive services. We sell one of the most significant investments a person will make in their entire life: an expensive, multi-year commitment to education. And, unlike […]

Award-winning alums Sylvia Nicosia and Dr. Liz Gross, both alums of our professional certificate program in Web Analytics for Higher Ed, have won a Red Stapler at the 2017 HighEdWeb Conference on Oct 11, 2017. This coveted award was given – by attendees – in recognition of the quality of the presentations they gave at […]

Defining social media strategy Just for kicks, I recently googled “social media strategy.” There were 146 million results. People sure seem to have a lot to say about this! The first page was mostly “how-to” articles that never bothered to define the phrase. Then, there’s this gem (warning: strong language), which clearly illustrates that people […]

More than just learning about Google Analytics One of the things my Web Analytics for Higher Ed class’ students have noted is that the course requires them to think differently about what we do as higher ed marketers and communicators. Many students start the course thinking that they will learn how to navigate a tool […]

Wait — Isn’t Social Media Free? Some people assume that social media is free. That’s understandable, since Facebook, Twitter, Instagram, and Snapchat are free for individuals to use. But when you’re using social media on behalf of your campus or department, does the assumption hold? I took a very unscientific Twitter poll, and the results […]