Archives: Higher Ed Marketing

What’s up in higher ed this week? Karine Joly has published a weekly email newsletter (on Wednesday mornings) since December 2008. Check out this week’s selection of articles, blog posts and news stories, carefully curated to help higher ed digital professionals like you keep up with what matters! 5 things I’ve learned teaching social media […]

Get ready for a test! Which of the following web pages would you rather read? OPTION A OPTION B I know you can’t read them, but trust your gut here. Which looks the most appealing? This is a version of the “squint test” as it’s known in design circles. The squint test helps designers step away […]

Teaching is the best way to learn. I’ve learned so much (and keep learning) about social media marketing in higher education with your colleagues who’ve enrolled in the 8-week professional certificate I teach since 2011. How I fell into teaching… I stumbled into teaching social media marketing almost by accident in 2010. At that time, […]

RE: Email Marketing – The Court Has Reached a Verdict And on the charge of murder in the first degree, the people of digital marketing find the defendant, Social Media, not guilty. So the next time someone lazily extends the old cliche that social media killed email marketing, you be sure to tell them you […]

Most social media managers want to make a snazzy monthly, quarterly, or annual report to communicate the results of their program to the campus community. But, what should you include on the report? Common metrics I’ve seen included are fan/follower counts, reach statistics, and engagement rates. While these are easy to access, I don’t believe […]

You know what I admire about the young besides their ability to stay awake past midnight? Their seeming fearlessness in participating on social media. Maybe it’s because we’ve had a camera on them nearly 24/7 since they were born, but they don’t seem to suffer from the self-consciousness that often silences me. They tweet passing […]

In the last year, I’ve seen an increased number of Tumblr accounts run by universities and colleges. Generally speaking, institutions of higher education aren’t the earliest adopters of new social media platforms (Peach, anyone?). With limited resources, we usually take a “wait and see” approach, and then implement social networks that… well, work. Although Facebook […]

Social Media Measurement with Dr. Liz Gross I created this course on Social Media Measurement for Higher Ed to address what I think is a key piece of social media strategy missing on most campuses—tying social media efforts back to department and institutional goals. In order to be effective marketers and communicators, we need to […]

8 Steps To Choose Social Media Monitoring Software A comprehensive social media program includes social listening. Also called social media monitoring, it’s a process of searching the internet in real-time for mentions of your brand on blogs, social networks, forums, and other websites. After finding these mentions, the content is analyzed for themes, sentiment, and […]

Social Media Measurement with Dr. Liz Gross I created this course to address what I think is a key piece of social media strategy missing on most campuses—tying social media efforts back to department and institutional goals. In order to be effective marketers and communicators, we need to move beyond vanity metrics (likes, comments, followers, […]