Archives: Higher Ed News

At Higher Ed Experts, we believe in the power of education.

That's why hundreds of higher ed marketers - your colleagues - and their institutions (universities, colleges and schools) have invested time and money in our trusted training programs. Our higher ed conferences and courses have helped them tackle today's and tomorrow's higher education marketing challenges.

Newsletter: Navigation on Higher Ed Websites, Screen Reader Design, Google’s Update, Social Media and Present at HESM19!

Newsletter: Navigation on Higher Ed Websites, Screen Reader Design, Google’s Update, Social Media and Present at HESM19!

In this week’s issue: Better websites in higher education, designing for screen readers, social media campaign, Instagram Design Studio and More


Newsletter: 2019 Prospective Students Research, Pop, Social Media & Instagram Ads

Newsletter: 2019 Prospective Students Research, Pop, Social Media & Instagram Ads

In this week’s issue: social media do’s and don’t’s, Instagram, advertising and more


Newsletter: 2019 E-Expectations Findings for Social Media, Accessible PDFs, Website Chaos, Video & More

Newsletter: 2019 E-Expectations Findings for Social Media, Accessible PDFs, Website Chaos, Video & More

In this week’s issue: top social media platforms for prospective college students, how to make accessible PDFs, Video and More


Top Insights on Social Media for #HigherEd from the 2019 Student E-Expectations Survey [Exclusive] #hesm

Top Insights on Social Media for #HigherEd from the 2019 Student E-Expectations Survey [Exclusive] #hesm

Exclusive Preview of the 2019 Student E-Expectations Survey Part 4: Social Media This is the 4th and last part of the 4-installment series on the 2019 RNL E-Expectations survey results. This survey focusing on the E-expectations of high school seniors, juniors and sophomores (n=900) will be officially released on July 24. If you read the […]


Newsletter: 2019 E-Expectations Findings for Higher Ed Websites, Autism-Friendly, Vendor Courtship, Emotional Writing & Instagram Chat Sticker

Newsletter: 2019 E-Expectations Findings for Higher Ed Websites, Autism-Friendly, Vendor Courtship, Emotional Writing & Instagram Chat Sticker

In this week’s issue: 2019 E-Expectations Results on Higher Ed Websites, Design for Autism, Vendors and more


Top #HigherEd Websites Insights from the 2019 E-Expectations Survey [Exclusive]

Top #HigherEd Websites Insights from the 2019 E-Expectations Survey [Exclusive]

. Exclusive Preview of the 2019 E-Expectations Survey Part 3: Higher Ed Websites This is the 3rd part of the 4-installment series on the 2019 RNL E-Expectations survey results. This survey focuses on the E-expectations of high school seniors, juniors and sophomores (n=900) and will be officially released on July 24. If you read the […]


Newsletter: 2019 E-Expectations for Search & Digital Ads, Writing Headlines for Engines & Humans, #HESM Accessibility, Speed up Mobile Sites & More

Newsletter:  2019 E-Expectations for Search & Digital Ads, Writing Headlines for Engines & Humans, #HESM Accessibility, Speed up Mobile Sites & More

In this week’s issue: why SEO and digital ads is key for higher ed websites, writing for humans and search engines, social media accessibility and more


Top Insights on SEO & Ads for #HigherEd from the 2019 Student E-Expectations Survey [Exclusive]

Top Insights on SEO & Ads for #HigherEd from the 2019 Student E-Expectations Survey [Exclusive]

Exclusive Preview of the 2019 Student E-Expectations Survey Part 2: SEO & Ads This is the 2nd part of the 4-installment series on the 2019 RNL E-Expectations survey results. This survey focuses on the E-expectations of high school seniors, juniors and sophomores (n=900) and will be officially released on July 24. If you read the […]


Newsletter: 2019 E-Expectations for Email/Text, Higher Ed Content Metrics, Donors & Google Fonts

Newsletter: 2019 E-Expectations for Email/Text, Higher Ed Content Metrics, Donors & Google Fonts

In this week’s issue: 2019 Email & Text Expectations from Prospective College Students, Top Higher Ed Content Metrics, Marketing Authenticity and more.


Tips for Better Higher Ed Content: Using Emotion and Keywords to Spark Creativity in Headline Writing

Tips for Better Higher Ed Content: Using Emotion and Keywords to Spark Creativity in Headline Writing

Higher Ed story time for (emotional) humans and (search) bots alike Ah, the testimonial! The tried-and-true method of storytelling that while seemingly tired, remains one of the most effective ways to share the student experience with your audiences. Storytelling in higher education is not a new concept, but sometimes our formula for telling stories can […]