Archives: Higher Ed News

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That's why hundreds of higher ed marketers - your colleagues - and their institutions (universities, colleges and schools) have invested time and money in our trusted training programs. Our higher ed conferences and courses have helped them tackle today's and tomorrow's higher education marketing challenges.

Higher ed web talks with Cade Whitbourn, Web Operations Manager at Charles Sturt University

Higher ed web talks with Cade Whitbourn, Web Operations Manager at Charles Sturt University

Cade Whitbourn, Web Operations Manager at Charles Sturt University in Australia, is one of the 12 presenters of the 2019 Higher Ed WEBSITES Conference. In this 3-question interview, Cade tells us about the worst and best web trends in higher ed, a great tool and shares a top 3 of favorite higher ed websites. 1) […]


Newsletter: #HECO19 Visual Preview, Captioning Court Case, Facebook Pixel, Instagram Student Groups and More

Newsletter: #HECO19 Visual Preview, Captioning Court Case, Facebook Pixel, Instagram Student Groups and More

In this week’s issue:


Newsletter: #HECO19 Preview Day, Facebook Live & Ads, Gen Z Design & Visual Insta

Newsletter: #HECO19 Preview Day, Facebook Live & Ads, Gen Z Design & Visual Insta

In this week’s issue: Designing Mobile for Gen Z, Maps, Content Talks with USF Janet Gillis and Taking Photos with DSLR


Higher ed content talks with Jeanna Balreira, Creative Director – Trinity University

Higher ed content talks with Jeanna Balreira, Creative Director – Trinity University

Jeanna Balreira, Creative Director at Trinity University, is one of the 12 presenters of the 2019 Higher Ed Content Conference. In this 4-question interview, Jeanna shares with us thoughts on content creation process and measurement, interesting higher ed content and a favorite tool. 1) What does your content creation process look like? At Trinity, content […]


What’s in the 2019 #HigherEd Content Conference for you? Find out with #HECO19 Preview Day!

What’s in the 2019 #HigherEd Content Conference for you? Find out with #HECO19 Preview Day!

Preview Makes Perfect ๐Ÿ˜‰ I’ve spent most the day on April 3 in rehearsals with the speakers of the Higher Ed Content Conference scheduled April 17, 2019 – our next online conference with only a few seats left. This preview day is a great opportunity for all the speakers to practice to make sure we […]


Newsletter: Favorite #HigherEd Content Tools, Varsity Blues, USF Logo, CASESMC & Twitter Ads

Newsletter:  Favorite #HigherEd Content Tools, Varsity Blues, USF Logo, CASESMC & Twitter Ads

In this week’s issue: Favorite content tools in higher education, USF new logo, Social media and student suspension and more


Higher ed content talks with Janet Gillis, Communications & Marketing Officer – USF College of Engineering

Higher ed content talks with Janet Gillis, Communications & Marketing Officer – USF College of Engineering

Janet Gillis, Communications & Marketing Officer at USF College of Engineering, is one of the 12 presenters of the 2019 Higher Ed Content Conference. In this 4-question interview, Janet shares with us thoughts on content creation process and measurement, interesting higher ed content and a favorite tool. 1) What does your content creation process look […]


Higher ed content talks with Andrew Cassel, Social Content Strategist – University of Alaska Fairbanks

Higher ed content talks with Andrew Cassel, Social Content Strategist – University of Alaska Fairbanks

Andrew Cassel, Social Content Strategist at the University of Alaska Fairbanks, is one of the 12 presenters of the 2019 Higher Ed Content Conference. In this 4-question interview, Andrew shares with us thoughts on content creation process and measurement, interesting higher ed content and a favorite tool. 1) What does your content creation process look […]


12 Favorite Content Tools in #HigherEd โ€“ 2019 edition

12 Favorite Content Tools in #HigherEd โ€“ 2019 edition

Great content in higher education requires good ideas, planning, talent, expertise and time. While no tool will ever turn a bad boring story into a successful, engaging one, they can help jazz things up or save a lot of time with your content work. Thatโ€™s why I asked the 12 speakers of the 2019 Higher […]


Higher ed content talks with Emily Mayock, Online Communications AVP – Case Western Reserve University

Higher ed content talks with Emily Mayock, Online Communications AVP – Case Western Reserve University

Emily Mayock, Assistant Vice President, Online & Internal Communications at Case Western Reserve University, is one of the 12 presenters of the 2019 Higher Ed Content Conference. In this 4-question interview, Emily shares with us thoughts on content creation process and measurement, interesting higher ed content and a favorite tool. 1) What does your content […]