Archives: Higher Ed News

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That's why hundreds of higher ed marketers - your colleagues - and their institutions (universities, colleges and schools) have invested time and money in our trusted training programs. Our higher ed conferences and courses have helped them tackle today's and tomorrow's higher education marketing challenges.

How 12 higher ed pros measure content performance in 2019

How 12 higher ed pros measure content performance in 2019

Content is everything online, but creating great content to break through the noise is not an easy task. So, it’s crucial to measure the performance of your higher ed content to avoid wasting time and resources on what doesn’t reach, engage or move your target audience(s). The 12 speakers of the 2019 Higher Ed Content […]


Newsletter: No Internet, Content Talks, eduWeb Award & Scholarship, Chatbots & Podcasting

Newsletter: No Internet, Content Talks, eduWeb Award & Scholarship, Chatbots & Podcasting

In this week’s issue: When the Internet goes down on campus, 5 questions to ask before you podcast, Content talks and more


Higher ed content talks with Corie Martin, Director Web Services & Digital Marketing – Western Kentucky University

Higher ed content talks with Corie Martin, Director Web Services & Digital Marketing – Western Kentucky University

Corie Martin, Director Web Services & Digital Marketing at Western Kentucky University, is one of the 12 presenters of the 2019 Higher Ed Content Conference. In this 4-question interview, Corie shares with us thoughts on content creation process and measurement, interesting higher ed content and a favorite tool. 1) What does your content creation process […]


Higher ed content talks with Jon-Stephen Stansel, Digital Media Specialist – University of Central Arkansas

Higher ed content talks with Jon-Stephen Stansel, Digital Media Specialist – University of Central Arkansas

Jon-Stephen Stansel, Digital Media Specialist at the University of Central Arkansas, is one of the 12 presenters of the 2019 Higher Ed Content Conference. In this 4-question interview, Jon shares with us thoughts on content creation process and measurement, interesting higher ed content and a favorite tool. 1) What does your content creation process look […]


Newsletter: #HigherEd Websites Proposals, HECO19 Program, Analytics Q&A, Vertical Video and AI Chatbots

Newsletter: #HigherEd Websites Proposals, HECO19 Program, Analytics Q&A, Vertical Video and AI Chatbots

In this week’s issue: AI chatbots in higher ed, Web Accordions UI, Designing for Conversions and 2019 Higher Ed Content Conference


Newsletter: Marketese on the Web, Influence, LinkedIn Live, Instagram & More

Newsletter: Marketese on the Web, Influence, LinkedIn Live, Instagram & More

In this week’s issue: Marketese on the Web, Social Media Influence, Instagram, Facebook Ads and more


Newsletter: Vlogs, Content Proposals?, Preview HEA19, HEWEBSE, Digital Trends, Sour 15 for FB & More

Newsletter: Vlogs, Content Proposals?, Preview HEA19, HEWEBSE, Digital Trends, Sour 15 for FB & More

In this week’s issue: Higher Ed Vlogs, Podcasts, Social Toolbox, TikTok and 2019 Digital Marketing Trends


Newsletter: #HEA19 Preview Day, 5 #HigherEd Conference CFPs, Analytics Report Tips, Email, DNS & #a11y

Newsletter: #HEA19 Preview Day, 5 #HigherEd Conference CFPs, Analytics Report Tips, Email, DNS & #a11y

In this week’s issue:


What’s in the 2019 #HigherEd Analytics Conference for you? Find out with #HEA19 Preview Day!

What’s in the 2019 #HigherEd Analytics Conference for you? Find out with #HEA19 Preview Day!

Practice Makes Perfect I’ve spent most the day on January 30 in rehearsals with the speakers of the Higher Ed Analytics Conference scheduled February 13, 2019 – our next online conference with only a few seats left. This preview day is a great opportunity for all the speakers to practice, so we can make sure […]


How to increase your chances to present at a higher ed marketing conference in 2019

How to increase your chances to present at a higher ed marketing conference in 2019

Want to present in 2019? The time is now! How’s 2019 been so far? Busy, right? Even if students have barely made it back to campus after the holidays break, I’m sure you are already caught in countless meetings, urgent projects, crises (hopefully the minor kind) and the craziness of snowy days that don’t quite […]