Archives: Higher Ed News

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3 questions on #highered analytics to Karine Joly, Higher Ed Experts Director

3 questions on #highered analytics to Karine Joly, Higher Ed Experts Director

I’m one of the 12 presenters of the 2019 Higher Ed Analytics Conference. In this 3-question “auto-interview” (following in the foot steps of my fellow HEA19 presenters), I share thoughts on what’s next for higher ed analytics in 2019, advice to get more strategic with measurement and tips to make analytics reports more efficient 1) […]

Newsletter: #HEA19 Sneak Peek, #highered Redesign Story, Internal Candidate, Algo & Privacy, LOL at FB

Newsletter: #HEA19 Sneak Peek, #highered Redesign Story, Internal Candidate, Algo & Privacy, LOL at FB

In this week’s issue: Higher Ed Website Redesign Story, Analytics Strategy, Top 5 Instagram Metrics and More

3 questions on #highered analytics to Sarah Kowalski, Web Content Strategy Manager – Montgomery College

3 questions on #highered analytics to Sarah Kowalski, Web Content Strategy Manager – Montgomery College

Sarah Kowalski, Web Content Strategy Manager – Montgomery College, is one of the 12 presenters of the 2019 Higher Ed Analytics Conference. In this 3-question interview, Sarah shares with us thoughts on what’s next for higher ed analytics in 2019, advice to get more strategic with measurement and tips to make analytics reports more efficient […]

Newsletter: #HigherEd Measurement Strategy, #HESM Burn-out, Email, Insta Analytics, YouTube & Facebook

Newsletter: #HigherEd Measurement Strategy, #HESM Burn-out, Email, Insta Analytics, YouTube & Facebook

In this week’s issue:

3 questions on #highered analytics to Alan Etkin, Senior Analyst – British Columbia Institute of Technology

3 questions on #highered analytics to Alan Etkin, Senior Analyst – British Columbia Institute of Technology

Alan Etkin, Senior Analyst – British Columbia Institute of Technology, is one of the 12 presenters of the 2019 Higher Ed Analytics Conference. In this 3-question interview, Alan shares with us thoughts on what’s next for higher ed analytics in 2019, advice to get more strategic with measurement and tips to make analytics reports more […]

3 questions on #highered analytics to Courtnie Ridgway, Digital Media Strategist – Tarleton State University

3 questions on #highered analytics to Courtnie Ridgway, Digital Media Strategist – Tarleton State University

Courtnie Ridgway, Digital Media Strategist – Tarleton State University, is one of the 12 presenters of the 2019 Higher Ed Analytics Conference. In this 3-question interview, Courtnie shares with us thoughts on what’s next for higher ed analytics in 2019, advice to get more strategic with measurement and tips to make analytics reports more efficient […]

3 questions on #highered analytics to Kris Hardy, Director of Web and Digital Marketing – Messiah College

3 questions on #highered analytics to Kris Hardy, Director of Web and Digital Marketing – Messiah College

Kris Hardy, Director of Web and Digital Marketing – Messiah College, is one of the 12 presenters of the 2019 Higher Ed Analytics Conference. In this 3-question interview, Kris shares with us thoughts on what’s next for higher ed analytics in 2019, advice to get more strategic with measurement and tips to make analytics reports […]

Newsletter: Achieve your 2019 Goals, Present at #HECO19, #HESM Design Trends, Web Performance, Videos & tiktok

Newsletter: Achieve your 2019 Goals, Present at #HECO19, #HESM Design Trends, Web Performance, Videos & tiktok

In this week’s issue: Social media design trends, Higher Ed Content, Videos and Web Performance

How to be more strategic with analytics in #highered

How to be more strategic with analytics in #highered

The strategic foundation is often missing in many higher ed digital marketing measurement processes. Over the years, the development of digital measurement practices in higher education has been driven more by the adoption of analytics tools than by a strategic approach. Today, strategy is still an afterthought for many higher ed marketers and communicators when […]

Higher Ed DigiTALES: The only way #highered digital marketers and communicators won’t burn out in 2019

Higher Ed DigiTALES: The only way #highered digital marketers and communicators won’t burn out in 2019

My Prediction for Higher Ed Digital Professionals in 2019 It’s the season of predictions, right? While I usually try to stay away from games of chance, I’m going to make a single prediction for 2019: If you – as a higher ed digital professional – don’t embrace strategic measurement in 2019, you will have a […]