Archives: Higher Ed News

In this week’s issue: eduweb18 Takeaways, Facebook Feed, Facebook Page, Wordpress Gutenberg New Editor and more

What’s Old is New Again: A Brief Guide to Repurposing It’s no secret marketing and communications folks can often find themselves wearing a variety of hats throughout the average workday. When the school year launches into full swing, press releases, social media copy, blog content, tweets, and other writing-related tasks can start to feel like […]

The 2018 edition of the EduWeb Conference took place in July in sunny San Diego this year. It was an incredible experience full of networking with like-minded people willing to share ideas and brainstorm, and relevant panels about higher education web, digital, social media, and metrics. I compiled a top ten list of what I […]

I’m Rebecca, a self proclaimed “Enrollment junkie” who has wandered into the new territory of Advancement and Alumni. After collaborating closely with our Alumni and Development teams over the last few years and even launching our first ever Giving Day in April, I decided to try on a new kind of conference this summer. At […]

No snap judgment: why invest in Snapchat? Some higher ed marketers are down on Snapchat. It’s inconvenient – you can’t schedule stories ahead of time or post from your desktop. You have to set 23-hour alarms to capture what little user-engagement data Snapchat makes available before your story vanishes. You never really know exactly how […]

In this week’s issue: Ideas for content during summer, templates for Instagram Stories, E-Expectations Survey Data and More

In this week’s issue:

Let’s talk about psychological capital and resilience! As I explained in my post about the long-lasting love story between Higher Ed Experts and higher ed conference keynotes, we’re sponsoring this year the opening keynote at the Canadian #PSEWEB Conference in London, Ontario. I’ve chosen this specific keynote, because it is a great fit with Higher […]

Exclusive Preview of the 2018 Student E-Expectations Survey Part 4: Social Media for Students This is the 4th and last part of the 4-installment series on the 2018 RNL E-Expectations survey results. This survey focusing on the E-expectations of high school seniors and juniors (n=529) and was officially released on July 25. If you read […]

A great social media strategy always starts with audience data, right? If you work in social media, you know it’s called social for a reason: it’s about the people. Not all the people, but the people you want to reach, engage and move to action. And, this often means teens and young adults in higher […]