Archives: Higher Ed News

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Newsletter: Social Media in Crisis Plan, Analytics, #HESM Strategy, Personalization, GIF, Stories and Shareable Snapchat?

Newsletter: Social Media in Crisis Plan, Analytics, #HESM Strategy, Personalization, GIF, Stories and Shareable Snapchat?

In this week’s issue: why you need a crisis plan for future social media changes, web personalization, job interview via Skype, etc.

3 questions on #highered analytics to great pros to follow: Bryan Wolf, Marketing Applications Producer – Indiana University Bloomington

3 questions on #highered analytics to great pros to follow: Bryan Wolf, Marketing Applications Producer – Indiana University Bloomington

Bryan Wolf, Marketing Applications Producer at Indiana University Bloomington, is one of the 12 presenters of the 2018 Higher Ed Analytics Conference. In this 3-question interview, Bryan tells us about what’s coming in 2018, the challenges of embracing analytics in higher ed and the best ways to keep learning about data and measurement for higher […]

Why your higher ed school needs a crisis plan for future Facebook (and other social media) changes

Why your higher ed school needs a crisis plan for future Facebook (and other social media) changes

A quick history of the Facebook-Friendly Strategy at Facebook Facebook has broken the discourse for billions of people with its content-feeding algorithm informed by sophisticated analytics and behavioral psychology. First, Facebook turned “friend” into a verb, a goal in itself, as we were all pushed a decade ago “to friend” as many people as possible, […]

3 questions on #highered analytics to great pros to follow: Tatjana Salcedo (@uvmwebteam), Web Strategist-University of Vermont

3 questions on #highered analytics to great pros to follow: Tatjana Salcedo (@uvmwebteam), Web Strategist-University of Vermont

Tatjana Salcedo, Web Strategist-University of Vermont, is one of the 12 presenters of the 2018 Higher Ed Analytics Conference. In this 3-question interview, Tatjana tells us about what’s coming in 2018, the challenges of embracing analytics in higher ed and the best ways to keep learning about data and measurement for higher ed marketers.. 1) […]

Newsletter: 2018 #HigherEd Analytics Trends, SnapChat Leaked Data, Facebook Newsfeed Change, Marketing Mistakes #HESM

Newsletter: 2018 #HigherEd Analytics Trends, SnapChat Leaked Data, Facebook Newsfeed Change, Marketing Mistakes #HESM

In this week’s issue: Snapchat Data for Higher Ed Marketers, Facebook Newsfeed Change, Social Media, 2018 Higher Ed Analytics Trends, etc.

3 questions on #highered analytics to great pros to follow: Laura Turner (@lauraturnerweb), Interactive Multimedia Manager – Lehigh University

3 questions on #highered analytics to great pros to follow: Laura Turner (@lauraturnerweb), Interactive Multimedia Manager – Lehigh University

Laura Turner, Interactive Multimedia Manager at Lehigh University, is one of the 12 presenters of the 2018 Higher Ed Analytics Conference. In this 3-question interview, Laura tells us about what’s coming in 2018, the challenges of embracing analytics in higher ed and the best ways to keep learning about data and measurement for higher ed […]

Top 5 most insightful leaked Snapchat data charts for higher ed marketers

Top 5 most insightful leaked Snapchat data charts for higher ed marketers

Is it time to think about rebalancing your social media portfolio? After the announcement of the Facebook News Feed change last Thursday, higher ed social media professionals have been all abuzz about the strategy to adopt to save reach on the “friendly” platform. By throttling even further the reach of any organic posts published by […]

3 questions on #highered analytics to great pros to follow: Kris Hardy (@krishardy83), Director of Web and Digital Marketing – Messiah College

3 questions on #highered analytics to great pros to follow: Kris Hardy (@krishardy83), Director of Web and Digital Marketing – Messiah College

Kris Hardy, Director of Web and Digital Marketing at Messiah College, is one of the 12 presenters of the 2018 Higher Ed Analytics Conference. In this 3-question interview, Kris tells us about what’s coming in 2018, the challenges of embracing analytics in higher ed and the best ways to keep learning about data and measurement […]

Newsletter: Present in 2018, #HigherEd Analytics, New Social Media, Crisis Preparation, Alum #HESM Takeovers and More

Newsletter: Present in 2018, #HigherEd Analytics, New Social Media, Crisis Preparation, Alum #HESM Takeovers and More

In this week’s issue: Social media in 2018, Crisis communication, Skills, Facebook and More

3 questions on #highered analytics to great pros to follow: Aaron Baker (@helveticaman), Digital Analytics Lead – Harvard University

3 questions on #highered analytics to great pros to follow: Aaron Baker (@helveticaman), Digital Analytics Lead – Harvard University

Aaron Baker, Digital Analytics Lead at Harvard University, is one of the 12 presenters of the 2018 Higher Ed Analytics Conference. In this 3-question interview, Aaron tells us about what’s coming in 2018, the challenges of embracing analytics in higher ed and the best ways to keep learning about data and measurement for higher ed […]