Archives: Higher Ed News

Andrew Twist, Digital Content Producer at The University of Sheffield, is one of the 12 presenters of the 5th Higher Ed Social Media Conference. In this 4-question interview, Andrew tells us about managing social media demands, a learning outcome, the role of video in social media strategy and chimes in on Snapchat. 1) How do […]

In this week’s issue: How to get ready for your next conference, Lessons learned working in social media for higher ed, creating the perfect visual (with text!) for Facebook and more.

Rebecca Stapley, Assistant Director, Multimedia & PR at Nazareth College, is one of the 12 presenters of the 5th Higher Ed Social Media Conference. In this 4-question interview, Rebecca tells us about managing social media demands, a learning outcome, the role of video in social media strategy and chimes in on Snapchat. 1) How do […]

Higher Ed DigiTAL(ES) is a series on career advice for digital marketers and communicators working in higher education. Expect tips, tricks, tools and tales collected through a decade helping your higher ed colleagues learn and grow in their digital career. In search of the optimal experience at your next higher education marketing conference I’ve attended, […]

Jessica Stutt, Integrated Marketing Manager at the University of New Brunswick, is one of the 12 presenters of the 5th Higher Ed Social Media Conference. In this 4-question interview, Jessica tells us about managing social media demands, a learning outcome, the role of video in social media strategy and chimes in on Snapchat. 1) How […]

Dominique Benjamin, Communications Coordinator at Texas A&M University, is one of the 12 presenters of the 5th Higher Ed Social Media Conference. In this 4-question interview, Dominique tells us about managing social media demands, a learning outcome, the role of video in social media strategy and chimes in on Snapchat. 1) How do you manage […]

In this week’s issue: The program of the 5th Higher Ed Social Media Conference, Ideal Cover Photo Size for Social Media, Instagram vs. Snapchat and more

When Facebook suggests you to boost and then changed its mind… Have you ever tried to boost one of your Facebook posts that was performing pretty well organically? Probably. Now, has Facebook ever prevented you – on second thought – from boosting the post it recommended you boost in the first place, only because the […]

Social media video success story Summer was marked by a remarkable social media success story at Green River College. Despite all the noise and the traditional low engagement months of summer, a short video we produced to target our international student audience had surprisingly good results. Our video reached 44,417 people, was shared 40 times, […]

Snapchat bothers a lot of people at a deep, emotional level. It’s a very addictive platform prying on young (and old) brains with the help of all the tricks of behavioral psychology and neuromarketing. Snapchat bothers so many folks in my generation (Xers), the generation before (Boomers) and even the generation after (Millennials) that many […]