Archives: Higher Ed News

Exclusive Preview of the 2017 Student & Parent E-Expectations Survey Part 5: Higher Ed Websites for Students and Parents This is the 5th part of the 7-installment series on the April 2017 RNL E-Expectations survey results. This survey focuses on the E-expectations of high school seniors, juniors and sophomores (n=4,274) and their parents (n=3,530) and […]

Exclusive Preview of the 2017 Student & Parent E-Expectations Survey Part 3: SEO & Ads for Parents This is the 4th part of the 7-installment series on the April 2017 RNL E-Expectations survey results. This survey focuses on the E-expectations of high school seniors, juniors and sophomores (n=4,274) and their parents (n=3,530) and will be […]

Exclusive Preview of the 2017 Student & Parent E-Expectations Survey Part 3: SEO & Ads for Students This is the 3rd part of the 7-installment series on the April 2017 RNL E-Expectations survey results. This survey focuses on the E-expectations of high school seniors, juniors and sophomores (n=4,274) and their parents (n=3,530) and will be […]

Exclusive Preview of the 2017 Student & Parent E-Expectations Survey Part 2: Email & Text for Parents This is the 2nd part of the 7-installment series on the April 2017 RNL E-Expectations survey results. This research focuses on the digital expectations of high school seniors, juniors and sophomores (n=4,274) and their parents (n=3,530) and will […]

Exclusive Preview of the 2017 Student & Parent E-Expectations Survey in 7 Parts The results of the April 2017 Ruffalo Noel-Levitz survey on the E-expectations of high school seniors, juniors and sophomores (n=4,274) will be officially released on July 27. I got access to the results of this survey about 6 weeks ago – before […]

“A” is for Admissions and… Alums! While I now work in communications at Nazareth College, I began my career in higher education as an admissions counselor in enrollment management. I spent 5 years as a road warrior and an info session queen. I’ve gained a couple of key things (and perhaps a book’s worth of […]

In this week’s issue: Step-by-Step guide to a higher ed social media strategic plan, Facebook latest algorithm change, financial aid, Summer Snapchat series at Princeton and more

A step-by-step guide on how Dunwoody College developed its first-ever social media strategic plan When I wrote my first Higher Ed Marketing Memo last summer on transforming Dunwoody College’s news blog and social media, I had just taken the Social Media and Web Writing for Higher Ed certificate course and had learned a LOT. So […]

In this week’s issue: Summer Projects, New Tools for Facebook Groups, Snap Map, Social Media and Productivity

Summer in higher ed: best time, too fast Summer is a wonderful time of the year, right? When students and faculty leave campus, everything seems to slow down. Fewer people, fewer urgent demands and fewer deadlines usually mean more time to work on your own projects. It’s the perfect time to tackle the big initiative […]