Archives: Higher Ed News

The #1 Social Media Measurement Question I Hear When I meet new higher ed pros at conferences, I’m frequently asked, “What’s the number one thing every social media professional should measure?” This is an impossible question to answer. It’s almost as difficult as, “What came first—the chicken, or the egg?” But, these questions are not the […]

In this week’s issue: Beyond Vanity Metrics, Social Media for Research, Facebook Page Hacks and Social Listening for Higher Ed

Joshua Dodson, Director of Digital Marketing at Bentley University, is one of the 12 presenters of the 2017 Higher Ed Content Conference (the 4th edition!). In this 4-question interview, Joshua tells us about an exciting content project, a favorite tool, the place of SEO and shares a cool video with us. 1) What is the […]

We don’t sell shoes, so let’s not be shoemakers Higher education is a different animal. Everyone working in higher ed knows that. We don’t sell shoes. We don’t sell inexpensive services. We sell one of the most significant investments a person will make in their entire life: an expensive, multi-year commitment to education. And, unlike […]

Amy Grace Wells, Content Strategist/UX Researcher at Graceful Content, is one of the 12 presenters of the 2017 Higher Ed Content Conference (the 4th edition!). In this 4-question interview, Amy Grace tells us about an exciting content project, a favorite tool, the place of SEO and shares a cool video with us. 1) What is […]

Tony Dobies, Director of Social Media at West Virginia University, is one of the 12 presenters of the 2017 Higher Ed Content Conference (the 4th edition!). In this 4-question interview, Tony tells us about an exciting content project, a favorite tool, the place of SEO and shares a cool video with us. 1) What is […]

In this week’s issue: How to use Instagram Albums Without Losing all your Followers, Social Media Ambassador, Social Media Avatars and More

Conferences are the best! Attending higher education conferences—in person or online—is great for career development, networking, and exploring the latest challenges and opportunities in our industry. I’ve learned a lot from my experiences at Confab Higher Ed, various CASE conferences, and Higher Ed Experts’ online conferences like the Higher Ed Content Conference in April. Last […]

Liz Miller, College Senior at St. Lawrence University, is one of the 12 presenters of the 2017 Higher Ed Content Conference (the 4th edition!). In this 4-question interview, Liz tells us about an exciting content project, a favorite tool, the place of SEO and shares a cool video with us. 1) What is the most […]

In this week’s issue: Analytics, Yik Yak , Crushing on Institutions this Valentine’s Day, UMSocial meets Spectacles and more.