Archives: Higher Ed News

Everybody loves social media takeovers in higher education Since early adopters like Meg (Bernier) Keniston at St Lawrence University introduced and popularized the practice in higher education, social media takeovers have become a regular practice in higher education. Whether it’s on Instagram, Twitter or Snapchat, more and more schools decide to give the keys to […]

What’s up in higher ed this week? Karine Joly has published a weekly email newsletter (on Wednesday mornings) since December 2008. Check out this week’s selection of articles, blog posts and news stories, carefully curated to help higher ed digital professionals like you keep up with what matters! Missed the #heweb16 conference? Check this selection […]

Corie Martin, Director of Web Services & Digital Marketing at Western Kentucky University, is one of the 12 presenters of the 4th Higher Ed Social Media Conference. In this 3-question interview, Corie tells us a success story, shares the most difficult parts of the job and discusses the required skills to thrive as a higher ed social media pro

More than just learning about Google Analytics One of the things my Web Analytics for Higher Ed class’ students have noted is that the course requires them to think differently about what we do as higher ed marketers and communicators. Many students start the course thinking that they will learn how to navigate a tool […]

Tiffany Broadbent Beker, Web Developer & Social Media Coordinator at William & Mary, is one of the 12 presenters of the 4th Higher Ed Social Media Conference. In this 3-question interview, Tiffany tells us a success story, shares the most difficult parts of the job and discusses the required skills to thrive as a higher ed social media pro.

Dr. Liz Gross, Social Media Measurement Instructor at Higher Ed Experts, is one of the 12 presenters of the 4th Higher Ed Social Media Conference. In this 3-question interview, Dr. Liz tells us a success story, shares the most difficult parts of the job and discusses the required skills to thrive as a higher ed social media pro.

In this week’s issue: Higher Ed Marketing Memos: How to plan durable #highered social media content to achieve (inner) peace, Mascot makeovers: A tricky business, How to Get Verified on Twitter and More

Meg Keniston, Associate Director of Marketing at St. Lawrence University, is one of the 12 presenters of the 4th Higher Ed Social Media Conference. In this 3-question interview, Meg tells us a success story, shares the most difficult parts of the job and discusses the required skills to thrive as a higher ed social media pro.

Social Media Content: Plan It or Wing It? In social media, plan too far in advance, and you may find yourself unable to use content due to those “things” that come up. Don’t plan at all, and miss great opportunities to take advantage of what happens on campus. Since starting my position, I’ve found that […]

What’s up in higher ed this week? Karine Joly has published a weekly email newsletter (on Wednesday mornings) since December 2008. Check out this week’s selection of articles, blog posts and news stories, carefully curated to help higher ed digital professionals like you keep up with what matters! Building A Social Media Budget In Higher […]