Archives: Higher Ed News

Michelle Tarby, Director of Interactive Content Strategy at Le Moyne College, is one of the 12 presenters of the 4th Higher Ed Social Media Conference. In this 3-question interview, Michelle tells us a success story, shares the most difficult parts of the job and discusses the required skills to thrive as a higher ed social media pro.

Wait — Isn’t Social Media Free? Some people assume that social media is free. That’s understandable, since Facebook, Twitter, Instagram, and Snapchat are free for individuals to use. But when you’re using social media on behalf of your campus or department, does the assumption hold? I took a very unscientific Twitter poll, and the results […]

Jessica Leontarakis, Social Media Specialist at Princeton University, is one of the 12 presenters of the 4th Higher Ed Social Media Conference. In this 3-question interview, Jessica tells us a success story, shares the most difficult parts of the job and discusses the required skills to thrive as a higher ed social media pro.

What’s up in higher ed this week? Karine Joly has published a weekly email newsletter (on Wednesday mornings) since December 2008. Check out this week’s selection of articles, blog posts and news stories, carefully curated to help higher ed digital professionals like you keep up with what matters! Check out the speaker line-up of the […]

A summer of social media change(s) I don’t know about you, but this summer felt like a constant reminder that social media platforms can change at any moment and either really enhance your well-thought out content strategy and plans or take you back to the drawing board. What was a very welcomed development for me […]

What’s up in higher ed this week? Karine Joly has published a weekly email newsletter (on Wednesday mornings) since December 2008. Check out this week’s selection of articles, blog posts and news stories, carefully curated to help higher ed digital professionals like you keep up with what matters! The Role of Long-Form Content in Your […]

Why use long-form content in higher education? I have presented several times recently – including at the Higher Ed Content Conference – about the importance of long-form content in your higher ed content strategy. Several research studies indicate that long-form content is a must for effective content strategy, but how does this apply to higher […]

What’s up in higher ed this week? Karine Joly has published a weekly email newsletter (on Wednesday mornings) since December 2008. Check out this week’s selection of articles, blog posts and news stories, carefully curated to help higher ed digital professionals like you keep up with what matters! Why present at the 4th Higher Ed […]

Wanted: Students with Stories When I arrived at SUNY Oneonta five years ago, the college’s communication efforts were largely focused on news releases about events, rankings and awards, and print ads featuring campus photos. As part of a larger reorganization that resulted in a new Office of Communications, we shifted our content strategy to focus […]

What’s up in higher ed this week? Karine Joly has published a weekly email newsletter (on Wednesday mornings) since December 2008. Check out this week’s selection of articles, blog posts and news stories, carefully curated to help higher ed digital professionals like you keep up with what matters! Famous Advice on Writing — and How […]