Archives: Higher Ed News

Not your usual web writing tips Writers offering their advice on the craft have probably been around almost as long as written language itself. While writing tips and tricks abound on the internet today, some of the best writing advice comes from people who wrote before the web’s ubiquity. That these words of wisdom still […]

In this week’s issue: Why We Need to Write Multiple Headlines for Every Article, How to kill bad email in higher education and Snapchat vs. Instagram Stories Test at Princeton

Email is not dead, but, please, kill bad emails! According to the 2016 Student E-Expectations Survey Results, email is not dead. It’s still an important marketing channel to reach prospective students – as long as your messages don’t end up in the trash. So, do you know how to make the most of your email […]

In this week’s issue: How to Develop Your Institutional Voice for Social Media, Facebook’s new teens-only app Lifestage turns bios into video profiles, Getting the Budget for a Website Redesign and New CMS and More

In March I had the opportunity to present a social media strategy workshop at the CASE Social Media and Community conference. During the break, I got the same question from multiple people: “How do I convince our University Communications department not to sound like a press release on social media?” Why is Institutional Voice Important […]

In this week’s issue: Beloit Mindset List for the Class of 2020, Mobile First for Higher Ed, Small Writing Changes, Big Results for Social Media and Web Content & More

Several simple changes to my writing dramatically transformed Dunwoody College’s news blog and social media reach over the past year. Why learn social media and web writing for higher ed? Confession #1: When I began my position as a Marketing Communications Coordinator at Dunwoody College, I had never before written a blog story. Sure, I […]

In this week’s issue: How to use Instagram Stories, How to Launch Your College Snapchat Account, Upgrade your higher ed career in 4 weeks & More

It’s never easy to launch a new social media account for your institution. As if you need one more thing to manage, right? But if you’re going to invest in another social media account, let it be Snapchat. According to Social Media Examiner, nearly 100 million users visit Snapchat each day, with 26 million in […]

In this week’s issue: Uploading University Videos Directly to Twitter, 6 Digital Lessons Learned from MIT 2016 Reunion, Introducing Instagram Stories and More